Running For Office? Get Your Campaign Domain Name First!
Ready to run for public office? If you haven't registered your campaign domain name yet you might want to get that done first. Even more important, have you registered your full-name domain yet? That's "yourfullname.com!" "JohnJones.com" or "AlbertSmith.Com," for example. A politician's name is his brand name and if you don't have that brand name under your control you could have serious problems later. If someone seeking to find out more about you--maybe because they are making up their mind about who to vote for or where to send a check--types your name into the address bar of their browser and your smiling face doesn't appear on their screen, you don't have control of either your brand or your destiny.
In fact, it might be a good idea to register all three "yourfullname" domains, dot-com, dot-net, and dot-org. Michele Bachmann, one of those on the Republican presidential short-list for 2012 apparently didn't think she needed all three, and now when her full-name dot-net is called up it resolves into a website touting her opponent in the last election, Tarryl Clark. If Ms Bachmann does acquire contender status, is there any doubt Ms Clark will find a way to use that dot-net against her? Jane Corwin, running for Congress in New York discovered that the hard way. She failed to register the dot-org of her name and a very clever political enemy turned it into an entertaining parody of her dot-com site. Talk about an example of letting your opponent define you! Guess who won the race? Right, it wasn't Jane Corwin...
And if your opponents don't get you, the cybersquatters will. Meg Whitman, running for governor of California took her cybersquatting tormentors to court over a number of domain names they had registered early in anticipation: megwhitman2010.com, meg2010.com, whitmanforgovernor.com, and whitman2010.com. What she discovered was that having a famous name is no protection against cybersquatting for politicians and she had to bring out her checkbook. In 2000 the Bush campaign bought up every domain they could think of including Bushsucks.com. Now that is smart!
Don't make the mistake of throwing your hat into the ring until you have your brand fastened down. Register your name. Register it in at least the three most common extensions, Com, Net and Org. All three can be registered for a year for less than thirty dollars. That's some of the cheapest insurance you'll ever need. Or you can relinquish the initiative to your opponents and let them define you.
Questions and Answers
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Here are five common assumptions to keep in mind and avoid when creating your political campaign website. Assumption 1: You don't need a campaign website With the rise of social media, the campaign website's position in elections has shifted from being the bulk of a candidate's online presence to more of a hub. But the website is still critical, both from an online presence, and as a brand to point to with your
Derek Castleberry says - With the approaching Fall Elections many political candidates will find themselves in the scope of opponents who will eventually engage in cyber slander in an attempt to gain a competitive edge.
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Are all the good names taken? With a little creativity you can still have a name that is right for you.
Domain Name Registration is the most basic step in setting up a website. Like every individual has a unique name, the website also requires a name so that it can be distinguished from others and can be referred to on the internet.
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Believe it or not, the decision of selecting a domain name for a business owner is as important as selecting the title of a book for an author. This is because the title (or domain name) would communicate the crux of the book (or site) in an easy way. It is therefore important that the domain name of a business should be selected after proper research.
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Actually, articles claiming to define "domain names" run to many hundreds of search engine pages. For that reason this article will also include three things that a domain name is not.
One of the chief complaints one hears from domain buyers is that the registrars all try to get them to buy more than one domain extension upon entering their automated stores. Well we all know the registrars are doing it to make money but not doing so could cost the small business person a lot more than the thirty dollars or so required to buy a com net and org.
First you must find a place to a get a domain. The process of getting a domain is called "registering a domain," because you can't actually buy one. You can only control it for a period of time; it's a bit like getting a license; you have to renew it every year or so.
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