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Before registering a
domain name, know the facts. Domain name registration is easy - finding the
perfect domain name for your personal or business website is not! There are
thousands of possibilities for your domain name, but you can only choose one
domain name for a website. So, you must make it count! Here are some pointers to
get you started with domain name registration. It's easier than you think.
Keep your Domain Name Simple
A domain name should be simple so visitors will remember it easily. What's
easier to remember - three or four words, or only one or two words? Obviously a
short, simple domain name is easier to remember. The shorter the name, the less
likely people are to misspell it as well. Your goal in choosing a domain name
should be to find one that is easy to remember, easy to spell, and will stand
out in the minds of visitors. It should be related to your products and
services, or personal website theme.
TIP: Avoid using your company name initials or your own name initials. These do
not describe anything at all about your website's theme. Visitors will not
remember it unless you promote it heavily on national television and all over
the Web. But, we'll leave that to "Corporate Web" for now!
Domain Name Registration Pricing
Don't be fooled by high domain name registration prices. Whether you pay a cheap
domain name registration fee or a high fee, you're still getting the same thing
- a domain name! There's no secret add-on service that can benefit you unless
you're getting web hosting or a low-cost web site with your domain name.
Otherwise, domain name registration is the same whether you order a cheap domain
name or an expensive one. Be sure to shop around before you register.
Checking Domain Name Availability
You can visit almost any web hosting site to check the availability of a domain
name. Never assume a domain name is available just because it doesn't show
online when you try to bring it up in your browser. If a domain name is not
showing online, it could be that the site's server is down at the moment, the
owner is still designing a new web site and hasn't put it online yet, or the
owner might be trying to sell the domain name. When you check to see if the
domain name is available, you do not have to purchase it from the site where you
checked. You can purchase it from any company that offers domain name
registration once you know it is available.
Beware of Expired Domain Names
If you are considering buying an expired domain name, do research before
completing the domain name registration process. You could be wasting your
money! Ask the registrar questions about why the domain name has expired, what
type of site it was before expiring, etc. Some expired domain names have been
banned from the search engines all together because they were used by spammers
or those selling illegal products or services. If that were the case, you'd be
better off finding another domain name. Once a site is banned from the search
engines, getting it listed again is almost impossible. Your chances for good,
targeted traffic are next to none.
Web Hosting and Domain Names
Some companies offer both web hosting and domain name registration. Others might
offer one or the other, or a combined package where you can get a low-cost web
site along with a cheap domain name and web hosting. Though it's easier to keep
up with billing and expenses if you do all this through one company, you are not
required to host your site with the same company where you register your domain
name. It will not affect how your web site services are handled, or how you
operate your site.
Domain name registration can be an easy process once you decide on the right
domain name. Your domain name will be a key player in your online success, so
take your time to choose a winner!
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