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What is in a Domain Name?

Author: Joseph Nyamache Author Ranking Silver | Posted: 22-07-2008 | Comments: 0 | Views: 9 | Rating:  (123) Article Popularity - Blue (?) Got a Question? Ask.
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A domain name -- Shakespeare once asked a simple question: "What's in a name?" This article will attempt to answer the above question as far as your website is concerned. You will discover that quite a lot is at stake when it comes to a name.

A domain name is the name (usually in English) which your site will go by on the internet. This name is associated with an IP address as well, since computers and network infrastructure use these numeric addresses to locate your site – the domain name primarily purpose is to help humans to find your site.

Surprise! Do you know that having a domain name for your website is not a requirement? In contrary having an IP address is a necessity, since that's how computers will find you on the web. Having only an IP address for your site can make it difficult (to say the least) for web surfers to find your site, however.

During the early development of the internet, domain names were chosen with the goal of making it easier for people to remember the name of your site, because it was important for users to be able to type that name into their web browser. Nowadays thought with search engines, bookmarking and social media being much more useful, it is becoming less important for surfer to memorize a name.

Let me be quick to point out that however, from the standpoint of marketing it is still a good idea to have a memorable domain name for your site – for instance, greatmaps.com is better than fantasticcarstographicofrepresentationandgeographicalfact.com. While they are both descriptive of your business, it’s without reasonable doubt that one is far easier to remember than the other.

Remember also that the name you decide on for your site can have a big impact on how much traffic you'll receive and how long this will take to begin. If you have a great website or great products and/or services, the word will get around – eventually. Having a good name will make things much easier for you though – like them or not, Google chose well for their name.

Given that there are literally millions of websites out there, you may not be able to get your first choice for a domain name. You might have to try a few names to find one which you want. Since there are simply so many websites, it is unlikely that you will get your first choice of domain names; but domains do expire, so you may be able to obtain the name you want at a later date if it is not available now.

You can also choose an expired domain names service or software that will search for and alert you whenever a good name becomes available. All you simply do is ask for the domain name you want and when this name becomes available you will be notified and given the opportunity to purchase it. Always remember though that it’s good to have a good name but don't fret too much if it's taken.

Here is something to think about, suppose Google as we know it today as a top notch search engine wasn’t performing well, their name would still be short and memorable, but who cares about a non performer and run down company? A good name matters a lot but to be effective the name must be backed up with something remarkable.

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Joseph NyamacheAbout the Author:

Discover how you can buy web domain names for a deal


Joseph Nyamache runs his independent blog where he discusses ways to buy web domain names for your own personal or business use.

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Frequently Asked Questions

How do I find my mail server domain name?
By: toni | 06-08-2008
How do I find my mail server domain name? Please reply to tzs13@aol.com as I doubt I'd ever be able to find my way back to here. Thanks, tzs13

Domain name vs. IP address: why can't I send email to Comcast customers?
By: Jetcity User | 12-06-2008
I am unable to send email to any Comcast customer from my company email. My webhost company has told me that my domain name (i.e. www.abcpi.com; not my real domain name) has been blocked but not the IP address associated with the domain name (i.e. 208.78.242.185). When you lookup the domain name for 208.78.242.185 you find webhost.dynadot.com. Is it possible that Comcast can block the name but not the IP address? In other words can they block abcpi.com but not webhost.dynadot.com even though the IP addresses are the same? Has anyone else had a similar problem and if so, how did you solve it? I'm getting nowhere with Comcast and their online forms. Thanks!

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I would like to build a webpage using my custom AOL domain name.  Does AOL offer services in webhosting? if not, can I simply cancel my account and still get the same domain through another company, or do I have to transfer it?  Any info on this would be great!

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