Discover the Power of Ebays Second Chance Offers

| Posted: 26-02-2008 | Views: 5 | Rating: (51)

(?)

eBay’s Second Chance Offer is a feature that allows you to make an offer to a non-winning bidder as a Buy It Now, for the amount equal to their original highest bid amount. These offers can be sent by the seller, to the non-winning bidders immediately after the auction ends, and for 60 days after the listing ends.

There are various pros and cons of this feature, and whilst it’s entirely up to whether to use this option or not, I hope this guide will give you clear understanding of what the Second Chance process is all about.

The second chance offer is one of the most popular and most frequently used features of eBay amongst sellers. It allows sellers to offer an item to non-winning bidders without the hassle of having to relist the item, and therefore eliminating the cost of additional listing fees.

The second chance offer automatically becomes available when a listing ends, providing it had more than one bidder. As a seller you can choose to select this item in two situations.

1. You have multiple identical items. So if you had 5 duplicate items, and 10 other highest bidders. You could select which of those 10 users to send the second chance offer to.

2. Another reason you may choose to use this feature is if the original high bidder fails send payment, or decides they no longer want the item.

Of course however, just because you are now able to offer the same item to the 2nd highest bidder, doesn’t necessarily mean they still want it. Likely reasons may include:

- They simply changed their minds. Sometimes users get caught up in a bidding war, and just want to win the item regardless of price. Perhaps now they have had time to think, and are not yet committed to purchasing it, they have had a change of heart.

- Perhaps they are new to eBay and may not fully understand the second chance feature and what you are offering them.

- They may have bought the item from another seller when they failed to win your original auction

- They feel uneasy about it. They may suspect that the item is faulty in some way if the original high bidder decided against purchasing it.

Personally I have used this feature many times on various auctions, and found it to be of great use. In situations where I found an item sold for a quite a substantial amount, far greater than I would have estimated, I would definitely opt to use of a second chance feature.

It allowed me to sell multiple items in quick succession, without the hassle of relisting, incurring only the minimal of eBay fees. Should you notice a sudden trend in a particular product you are selling, it also enables you to take advantage by quickly selling your additional items before any competition comes along.

Of course, should I find that an item under performs in an auction then I would be very reluctant to offer my further products as second chance offers. It would make far more sense for me to relist the item after I had edited my listing and description in an attempt to boost any interest.

In conclusion, as a seller I personally find the second chance offer a great feature if the right situation arises. It’s completely up to you - the option is always there if you feel the time is right to use it. Another thing you may consider is whether you think it is fair on the high bidder to offer the same item for less to the users that were originally unsuccessful.

Note: Under no circumstances should you ever email a user regarding a second chance offer outside of eBay. Some sellers will closely follow the auctions of their competition and contact the unsuccessful bidders in an attempt to sell their similar item to them without using eBay.

It is against eBay regulations to strike deals privately, and never should you contact users that have nothing to do with your own auction. You could find yourself being reported to eBay and may ultimately have your account suspended.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Ebooks, Ebay, Make Money, Sell Ebooks, Make Money On Ebay, Make Money With Ebooks, How To Sell Ebooks

Article Source: http://www.articlesbase.com/ecommerce-articles/discover-the-power-of-ebays-second-chance-offers-342870.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Richard Gilbert is successful online entrepreneur who has been selling on eBay since 2003. He now operates a website specialising in helping eBook sellers to succeed. Visit him at http://www.allaboutebooks.net

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

How to Promote Your Ebay Store for Free Using the Internet
By: Richard Gilbert | 26/02/2008 | ECommerce

Use Ebays Tools to Promote Your Store for Free
By: Richard Gilbert | 26/02/2008 | ECommerce

Reasons Why You Need to Write Your Own Ebooks
By: Richard Gilbert | 26/02/2008 | EBooks
Ebooks articles - Ebooks: An electronic version of a traditional print book that can be read by using a personal computer and/or an eBook reader. Read our Ebooks related articles.

How to Increase Your Ebay Auction Traffic for Free
By: Richard Gilbert | 26/02/2008 | ECommerce

How to Minimize Your Ebook Business Workload
By: Richard Gilbert | 26/02/2008 | EBooks
Ebooks articles - Ebooks: An electronic version of a traditional print book that can be read by using a personal computer and/or an eBook reader. Read our Ebooks related articles.

Simple Steps to Maximize Your Ebay Sales
By: Richard Gilbert | 26/02/2008 | ECommerce

Top Ten Ways to Boost Your Ebook Profits
By: Richard Gilbert | 26/02/2008 | EBooks
Ebooks articles - Ebooks: An electronic version of a traditional print book that can be read by using a personal computer and/or an eBook reader. Read our Ebooks related articles.

How to Start Selling on Ebay for Virtually No Cost at All
By: Richard Gilbert | 26/02/2008 | ECommerce

Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:

Latest ECommerce Articles

Some Things to Keep in Mind When Building an Ecommerce UK Site
By: Harry | 15/10/2008
Ecommerce involves marketing, and buying and selling of goods on a website. The buy and sell part is what makes ecommerce sites very different from other websites. (All websites are marketing tools, by the way.)

Setting Up a Home Office
By: Jeremy Jewell | 14/10/2008
So you've finally found a way to do what so many people would love to be able to do, work from home. You can set your own hours, wear whatever you want and basically live by your own rules as long as you're getting the work done. Although this can be a very liberating feeling, and seems to provide you with a lower stress workday, it can be very easy to overlook getting your home office stocked with all of the office supplies you need, especially if you are used to working in an office where all

Payment Gateway Security Key
By: Rusty Clark | 14/10/2008
Payment Gateway is a software interface between a web-based shopping cart and a merchant account. Payment gateways encrypt sensitive information, such as credit card numbers, to ensure that information passes securely between the customer and the merchant. Security is most important Section for online gateways like Pay pal & eBay.

Write Effective PPC Ads - Keep These 6 Tips In Mind
By: Karen Scharf | 14/10/2008
Google's recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you've never created a PPC ad before, the task can seem a little intimidating.

Turn to Ecommerce Solutions for Greater Online Exposure
By: bestweboutsourcing | 14/10/2008
ECommerce solutions have helped many businesses make online shopping a pleasurable experience for consumers of all types.

Freelance Job
By: freelance job | 13/10/2008
Work from home, running your own freelance job and take control of your own future. Sounds great, huh? And now you can make it happen. check it- http://102freelancejob.com

Internet Marketing
By: kevin | 13/10/2008
Internet marketing is a new age marketing that provides the sellers with never seen before kind of opportunities. Since it is online, it is much cheaper than traditional methods of marketing and can be done by even a small-scale enterprise.

Six Secrets of a Successful Yahoo! Store Design
By: Shubie | 13/10/2008
While Yahoo! Store is the most popular ecommerce solution, a Yahoo! Store Design helps multiply its performance and returns by several times. Online merchants are generally not aware about the secret benefits of the redesign. This article aims to reveal those secrets and help online merchants become online successful faster.

More from Richard Gilbert

Simple Steps to Maximize Your Ebay Sales
By: Richard Gilbert | 26/02/2008 | ECommerce
As an eBay seller is imperative you say ahead of the competition and any rival sellers you may have. eBay is such a highly competitive market place that in order to succeed you are required to constantly think of new and creative ways to market your product.

How to Minimize Your Ebook Business Workload
By: Richard Gilbert | 26/02/2008 | EBooks
If you are delivering your eBooks manually to your customers via email, then it's time to stop. Believe it or not but you can now fully automate this huge part of your eBook business. Besides being a boring repetitive task, manually emailing your eBooks means that your customers have to wait for your email to arrive.

How to Increase Your Ebay Auction Traffic for Free
By: Richard Gilbert | 26/02/2008 | ECommerce
Way back in 2005 eBay launched a new feature to their site known as Guides and Reviews. This section of eBay is growing all the time as it becomes more popular, however it seems that 99% of sellers still aren’t taking full advantage of it’s full capabilities and do not understand how you can integrate it with your own business to boost sales.

Reasons Why You Need to Write Your Own Ebooks
By: Richard Gilbert | 26/02/2008 | EBooks
The majority of eBook sellers found on eBay focus completely on selling eBooks and material written by other authors, and while they may well be making a nice sum of money, you’ll find that it’s the original authors that are generating the really impressive profits.

Use Ebays Tools to Promote Your Store for Free
By: Richard Gilbert | 26/02/2008 | ECommerce
It may seem like eBay stores aren’t really worth the fees when you consider that the listings don’t appear in the main search results on eBay. However, if you spend a little time promoting your store you’ll soon find why it can be far more profitable than listing your items as regular eBay auctions. eBay even provide store owners with many free ways to promote and generate traffic to their store, however many sellers don’t fully take advantage on these resources.

How to Promote Your Ebay Store for Free Using the Internet
By: Richard Gilbert | 26/02/2008 | ECommerce
The success or failure of your eBay store ultimately depends on the amount of traffic you generate to it. Listings in your eBay Store will generally receive fewer visitors as they are not displayed at the top of any keyword search results, which is why it is so important to use any method you can to promote your store items. Here are several free and easy methods of promoting your eBay store.

Why Your Ebook Business Needs an Ebay Store
By: Richard Gilbert | 26/02/2008 | EBooks
No matter what you are selling, an eBay Store is an absolute must if you are looking to get serious about it. Opening an eBay Store will give you a more professional look and enable your buyers to browse your items with ease. Of course there are eBay fee’s attached to having your own store however they are relatively small and the benefits will definitely outweigh the costs.

Make Your Ebook Listings Stand Out From the Crowd on Ebay
By: Richard Gilbert | 26/02/2008 | EBooks
Whilst selling eBooks is a very inviting idea due to the small start up costs and the overall simple selling process, the bad news is many other eBay sellers have now discovered this market and realised its potential. With hundreds of eBook sellers operating on eBay offering many similar products it can be easy for your listings to get lost in the crowd.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.41, 15)

Discover the Power of Ebays Second Chance Offers

Related Articles

Got a Question? Ask.

Latest ECommerce Articles

More from Richard Gilbert

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter