Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston web design and web hosting company. Or if you just need a few changes to an existing site, InfoServe Media also offers website maintenance. Fast and Affordable.
To make your e-commerce website a success, is like running any other business:
- Conduct your business with ethical intentions. Nothing beats building a base of customers who come back time and again, and who provide referrals. Establish a stellar reputation. Don't be tempted to exaggerate your services, in order to make a sale. While that may get you a few sales, it will be detrimental to your reputation.
a.) Be sure you describe your products or services accurately.
b.) Promised shipping dates should be met without fail. - Have an intuitive page (painless navigation) and design the transactions so that they need the least number of clicks.
- Payments should be accepted online with a credit/debit card, or Paypal. Provide a function to compute shipping to allow the completion of a transaction in just one visit.
- Ensure total security for the online payment functions.
- Give enough information on the products. Avoid, if possible, a typical user needing to "click for additional details" by providing sufficient information on the product landing page.
- Ensure top quality for your product images - grainy, distorted images can make people wonder in the back of their mind if your products/ services are any good. If download times of high quality images are prohibitive, provide thumbnails or split the products into smaller pages.
- Make your site easy to understand by search-engines. Hire an expert if help is needed to accomplish this.
- Do not share users' email addresses if you promised that you would not. If you promise users not to put them on a mailing list, then do not start emailing them! (See rule no. 1)
- Maintain an opt-in opt-out email list and do be sure to unsubscribe a customer promptly if the user sends a request for removal. Making yourself known as a spammer is harmful to your business.
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