There are some tips and guidelines that can assist you in creating a website that is sure to please. In order to achieve this there are five areas that you want to focus on when creating your site. These areas include a site that is welcoming, clear, customer service, product details and affiliate links. In the next paragraph each of these areas will be discussed to provide a clear definition of each.
Inviting/Welcoming:
When a customer enters your site the first impression is visual. You want the colors and print to offer an inviting feel. The first glimpse at your site can lead to further reading or a quick click of the back button. Make sure that you design your sites theme around your product or business. For example: if you have a website that offers children products you want a light feel. Colorful and carefree should be the tone of your site. You would not want monochromatic colors and not photos. You have to fit the feel of the site to the product as well as your target audience.
Clear and Understandable:
This area is similar to the above example in the fact that you are once again basing your site set up on your target audience. If you have a business site be it informational or service offer it will be more professional and eloquent. If your site is for example a homework help site for teens you want it to appear less adult like but not childlike either. You would not want to use baby talk but you would not want to carry words on your site that a teen would have to pull out a dictionary for. Websites are all about suiting your customers likes and needs.
Customer Service:
A customer service area should be included. Either a phone number or email address to send questions, suggestions or concerns to. If a customer feels that you want to cater to them they will be much more pleased with your site and become a return visitor. Be sure to set up an autoresponder with your email. This sends an immediate reply to your customers address assuring them that you have received their email that you appreciate their time to contact you and a time frame in which you will be able to provide a response to their message. This gives customers a sense of comfort. They see that you are a professional site and they will look forward to hearing from you.
Product or Service Details:
The number one thing that will turn a customer away is if they feel that you are hiding or have simply left out information. If your product is appealing enough people will pay any price. If your product seems appealing but they are left with unanswered questions they are likely to visit another business site. If possible provide a product photo, size, shape, color etc. If you are selling a service be specific enough that a customer fully understands a product without rambling on unnecessarily. If they know what they are buying they will buy it.
Affiliate Links:
Carrying affiliate links shows a customer that you are not just a ruthless sales person but that you generally care that they find what they are looking for. If your site sells skin care products and there is a site that offers similar products that you do not carry this link offers customer the chance to find exactly what they are looking for. They may not purchase a product the first time around but if they remember your site was helpful they are likely to return. They may even spread news of your site through word of mouth. You just received yourself some free advertising.
If your site is appealing over all and it is truly designed with your target audience in mind than your site will be sure to be a success and create a rise in business profit.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Clean an office
By: Dublin Met | 22-08-2008
generally, how much should i charge to clean a dentist office
High Speed Internet Access
By: rtrues48 | 20-08-2008
Because I live in a rural area in East Texas, I have no access to high speed internet other than satellite, which costs a minimum of $50.00/mo. for max speed of 512 kbps, $70.00/mo. - 1Mbps, and $80.00/mo. - 1.5Mbps. Is ANYONE out there aware of affordable hi speed internet access for rural customers? Is there any new technology being developed in this area? I would love to look at video on the web. I would love to check out You Tube and other sites. I would GREATLY appreciate any info/answers to my question.
Thanks,
Robert
How easy is skype to use?
By: Becks | 20-08-2008
Hi there, I am going travelling soon, and i have heard about skype being great for staying in touch with friends and family. All sounds great, and I get that you have to set up an account, and you need a headset and webcam, but i just want to know how easy it is to use?
Is it ok to use it in internet cafes in Oz, NZ and Thailand?
Is it something my mum, who has very little computer knowledge, will be able to use?
Also what is the Skype phone- and how does that work?
Any help would be great- Thanks.
Domin ottoman wanted
By: Annaedp | 15-08-2008
I bought a chair form domian home furnishings and neglected to buy the matching ottoman. Shame on me!! Now i want it!! Any clue how to get it??
Work at home Job?
By: JD | 09-08-2008
Does anyone know of a legitimate, scam free work at home job? I have searched and come up empty. Please if you know of anything let me know. Thank you.
Small Business development
By: Paelu | 04-08-2008
I am setting up a business where I will have a private facility,20' X 40' area, available for training seminars, lectures and "hands on" massage classes. Most of the seminars, will be from 8am to appx 5pm and will last 2 to 4 days.
There will be 10 to 30 people in the classes.
I will have overnight accommodations available for a limited number of people to include the instructors and their assistants, (usually 3-4 people)
There will be kitchen privileges, and relaxation areas with TVs.
I am wondering where I would find more information on how to charge the
the instructors for use of the conference space, as well as, what kind of
room fees to charge for participants in the classes. I know how to break down my utilities for usage but am not sure how to project amount of usage ie utilities, wear, tear, and possible damages, liability insurance, housekeeping to include bed linens, bath towels etc. and what else I might need to include in my tabulations
Q&A Powered by:
Latest ECommerce Articles
How to Enlarge Your Profits on Ebay?
By: Oded Levy | 09/10/2008
If you are a seller on eBay, then you must know how hard it is to locate thoes awsome wholesalers. If you wan to know how I did it, keep reading
Brooks Sports Running Shoes With Biomogo
By: m paulino | 09/10/2008
Brooks Sports Inc. has been known as the leading designer and promoter of performance footwear, apparels, and accessories in more than 40 countries worldwide. Brooks Sports has been a nature loving company and an advocate of green living; helping the world regain its natural beauty.
High Performance Men's Jacket Only at Arc'teryx
By: m paulino | 09/10/2008
Arc'teryx is a well-known climbing harnesses and mountain apparel provider since early 90s. The name Arc'teryx comes from the legendary dinosaur Archaeopteryx Lithographica, which is considered as the earliest bird. The evolutionary process that spawned the feather and the magnificence of flight is the same evolutionary genius that Arc'teryx strives to harness and apply to their mountain apparel.
Arc'teryx Jackets – All-in-one Quality Package
By: m paulino | 09/10/2008
Arc'teryx seems hard to pronounce when first read. It's also kind of hard to remember the spelling but definitely not hard to recall the paramount performance of their sophisticated products.
Get The Drop On Drop Shipping Scams
By: Jane Dawson | 08/10/2008
Drop shipping eliminates the need to buy inventory, store it, and ship it out yourself. Working with a good manufacturer, importer or wholesaler that will drop ship offers numerous benefits, including low overhead costs and higher profit margins than you might realize through regular affiliate programs.
Ebay Selling Essentials: 4 Ways to Improve Your Shipping Dsrs
By: Derek Gehl | 08/10/2008
Your eBay selling success is only as strong as your eBay feedback -- particularly your Detailed Seller Ratings (DSRs). If you're like most eBayers, getting full stars for shipping time is a challenge. Follow these 4 steps to make sure you maximize this DSR, so your listings get full exposure in eBay's Best Match search.
Learn to Sell on Ebay by Buying on Ebay
By: Derek Gehl | 08/10/2008
So you want to learn to sell on eBay. Where do you start? Believe it or not, the best way to learn how to make money selling on eBay is by becoming a buyer. Discover the 4 steps to buying with a Powerseller's mind...
Professional Website Essential: Make it Easy for Your Customers to Buy
By: Derek Gehl | 08/10/2008
Good customer service lies at the heart of a professional website. But you can minimize your customer service expenses by letting your website do most of the heavy lifting. Find out four ways to streamline your customer service...
Internet 
