In the last edition of this series, we examined the kinds of ezine ads that would be profitable to anyone at any point in time. We weighed the pros and cons of using ezine ads and the best profitable one. In today’s edition, we’ll be exploring using articles to sell your products. Don’t fret as it is quite easy. A lot of people seem to shrink at the mere though of writing articles. If you think you cannot, you can outsource them.
After you have your articles ready –I’ll suggest you write about 10 articles on the first day- use five of them to create a mini course or an ecourse. Then post the remaining five to article directories.
After submitting to the article directory, create a 5-part mini course loaded with information that is tied to the product you want to promote. Then load it on the autoresponder service you use. Getresponse and Aweber are very good. The reason you need this is to get your subscribers’ email address so they can get the ecourse you are sending them and in the process, get to see your adverts or recommendations which would result in them buying your products.
When you sign up with the autoresponder service, they provide you with a code that you have to place on your website. When you place this code on your website, it appears like an email address and name bar. This is where people will enter their details and voila, you have their email address.
Once they sign up, they’ll keep getting the course you have provided for them. During this period, some will buy while others will not. But the most important thing is getting their email address. So, if they don’t buy from you today, they could buy tomorrow. In the meantime, continue writing articles. If you wish, you might decide to extend the length of the ecourse. But one very impressive tactic I have seen used by a famous internet marketer is after they get the last course on day 5, send them another one on day 6 but in a different format.
What do I mean? Compile the whole course into a PDF file and ask them to download it so they could continuously refer to it in their daily activities. Include giveaway rights to it too. So, they’ll be able to pass it along to their friends and colleagues. This goes on to become your marketing agent. This works like magic because your subscribers have a higher perceived value of the ecourse now compared to what it was when you were just sending it in emails. As a result, you could even profit from people who never signed up for your ecourse but have the report you compiled.
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