Way back in 2005 eBay launched a new feature to their site known as Guides and Reviews. This section of eBay is growing all the time as it becomes more popular, however it seems that 99% of sellers still aren’t taking full advantage of it’s full capabilities and do not understand how you can integrate it with your own business to boost sales.
eBays Guides and Reviews section allows users to share their opinions or expertise on any topic or category they wish. It is a part of eBay that is made by the users, for the uses, and where anyone can contribute.
No matter what your interests or expertise, you can write a guide or review on it. Whether it be a guide on “Creating A Pod Cast” or a review of a recent CD or DVD, another user will want to read it.
As a seller, writing guides will not only show you have great understanding of that product, and show you to be an expert, but they can also generate a huge amount of additional traffic towards your store.
How is this possible? Well, on every review and guide written, eBay will automatically include the details of the author down the right hand panel of the screen. This will include a link to their About Me page, a link to the items they are currently selling on eBay, and also a link to their eBay store should that user have one.
These reviews and guides are then ranked by helpfulness, based on the number of Yes or No votes submitted by other eBay members. A well ranked guide can generate a great amount of traffic to a sellers listings. By checking the traffic report in your store, you can see where your visitors are coming from. It’s not unknown to find your guides are generating over 10% - 15% of all visitors to your store.
Writing Guide And Reviews
Firstly, do not be put off at the thought of writing your first guide, it can actually be quite a simple process and it is most definitely achievable. The basic rule is stick to what you know. For example, if you specialise in selling guitars then it should be quite easy for you to write a few reviews of various or guitars and other equipment. Regarding guides, you could perhaps write several “How To Guides” such as “How To Restring Your Guitar” or “How To Replace The Neck” etc.
Try to be creative and always keep your target audience in mind, think about what would interest and attract potential customers. If you concentrate on writing about the products you sell you’ll find you can’t go far wrong.
Browse over to eBay and choose to view the “most helpful” guides. These are the guides that have been ranked by other users to be the most useful. See how these guides are written, and try to use the same approach when it comes to writing your own. So open a blank document, get writing and I’ll guarantee that you will see a boost in your traffic in no time at all.
Related Articles
How to Promote Your Ebay Store for Free Using the Internet
By: Richard Gilbert | 26/02/2008 | ECommerce
The success or failure of your eBay store ultimately depends on the amount of traffic you generate to it. Listings in your eBay Store will generally receive fewer visitors as they are not displayed at the top of any keyword search results, which is why it is so important to use any method you can to promote your store items. Here are several free and easy methods of promoting your eBay store.
Use Ebays Tools to Promote Your Store for Free
By: Richard Gilbert | 26/02/2008 | ECommerce
It may seem like eBay stores aren’t really worth the fees when you consider that the listings don’t appear in the main search results on eBay. However, if you spend a little time promoting your store you’ll soon find why it can be far more profitable than listing your items as regular eBay auctions. eBay even provide store owners with many free ways to promote and generate traffic to their store, however many sellers don’t fully take advantage on these resources.
Reasons Why You Need to Write Your Own Ebooks
By: Richard Gilbert | 26/02/2008 | EBooks
The majority of eBook sellers found on eBay focus completely on selling eBooks and material written by other authors, and while they may well be making a nice sum of money, you’ll find that it’s the original authors that are generating the really impressive profits.
How to Minimize Your Ebook Business Workload
By: Richard Gilbert | 26/02/2008 | EBooks
If you are delivering your eBooks manually to your customers via email, then it's time to stop. Believe it or not but you can now fully automate this huge part of your eBook business. Besides being a boring repetitive task, manually emailing your eBooks means that your customers have to wait for your email to arrive.
Discover the Power of Ebays Second Chance Offers
By: Richard Gilbert | 26/02/2008 | ECommerce
eBay’s Second Chance Offer is a feature that allows you to make an offer to a non-winning bidder as a Buy It Now, for the amount equal to their original highest bid amount. These offers can be sent by the seller, to the non-winning bidders immediately after the auction ends, and for 60 days after the listing ends.
Simple Steps to Maximize Your Ebay Sales
By: Richard Gilbert | 26/02/2008 | ECommerce
As an eBay seller is imperative you say ahead of the competition and any rival sellers you may have. eBay is such a highly competitive market place that in order to succeed you are required to constantly think of new and creative ways to market your product.
Top Ten Ways to Boost Your Ebook Profits
By: Richard Gilbert | 26/02/2008 | EBooks
With the hundreds of eBook sellers on eBay alone it can take a little something extra to make sure it’s you that gets the sale. So, what are you doing to separate yourself from the crowd? Well, it’s all about being a little creative and staying ahead of the competition. Why not try out some of these ideas and see if you can really begin to boost your profits.
How to Start Selling on Ebay for Virtually No Cost at All
By: Richard Gilbert | 26/02/2008 | ECommerce
Starting out on eBay can be tough; first, you need to find a product that will actually sell and is in demand. That alone can be quite a task. Even when you think you’ve found the perfect product you then need to splash out a significant amount on money on purchasing some actual stock. Well, what if I said I could solve both those problems in one?
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
EBook with PDF Files
By: Deb | 23-07-2008
How to make and publish an eBook with PDF files
Free and Cheap Ebooks
By: eman | 21-07-2008
best site of cheap or free ebooks?
like http://allfreedownloadlinks.com
and http://free-ebooks-downloads.net
Checking my ebay account without my approval
By: Tammy | 20-07-2008
I would like to know if the fbi can go into your ebay account without you knowing it.
Penjoy on eay
By: toytrucker0 | 20-07-2008
my computer crashed abd I lost all of my favorites. I have been searching for Penjoy on ebay. Use the shortcut to isolate Penjoy trucks on ebay-so i have only Penjoy trucls to scan
Can anyone tell me how to get Penjoy alone??
Thanks
Toytrucker0
Where should i get the link to download books ...
By: charu | 18-07-2008
where should i get the link to download books softcopy of margot anand.
Why can't I contact ebay and get a straight answer?
By: David | 16-07-2008
I suddenly received a restriction placed on my ebay account for selling Bvlgari Soap. Each time I write to them, they only respond with a form letter answer which doesn't tell me why I can't list this type of soap. There are many who sell this brand,,I've had no issues with my account,,,,,and still can't get a reply or find a legit email address for them,,or a phone number........they all lead to a dead end. Can anybody help?
David5215@aol.com
Q&A Powered by:
Latest ECommerce Articles
Online Invoicing Improves Business Efficiency
By: Scott Miscall | 04/09/2008
Although you may have never heard the term web based invoicing software it may be the answer to some of your time efficiency problems especially if you own a small to medium sized business.
What's Wrong With E-commerce Websites?
By: Jerry Bader | 04/09/2008
What is going on with e-commerce websites? It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to buy something.
Alarm Systems
By: Slavco Stefanoski | 04/09/2008
those home invasions end in murder. People go into panic. Alarm companies get a flooding of phone calls from people wanting quotes and immediate installation of alarm systems
The 5 Distinct Components of Online Credit Card Processing
By: DTS Web Solutions | 04/09/2008
Many of us have used credit cards to make purchases online. It is important to understand how the online credit card processing works, how having a merchant account can enhance your chances of increasing sales, and the importance of SSL certificates.
Learn How To Make Easy Money at Home
By: Jason Switzer | 03/09/2008
In this world everybody is interested in learning how to get rich quick. We will offer some interesting ways such as working for websites to fill out surveys, designing your own website,Dubli, writing reviews for software developers and writing eBay descriptions.
Don't Know the Advantages of Email?
By: Slavco Stefanoski | 03/09/2008
Email is the acronym used for Electronic Mail. Although there are many email programs, the basic presentation is the same.
How To Buy And Sell Online
By: Obinna Heche | 03/09/2008
Self help books exist so is many domains that its virtually impossible to encompass all of them. One division of self help books that has become particularly useful is the group of books that serve as business opportunity reviews.
Online Gambling and Ecommerce
By: Robert | 03/09/2008
Since the invention of the internet, more and more application of this technology seem to pop up ever now and then. But the biggest breakthrough came when people started doing business and earning money online. At the present, almost all types of products services could be offered and purchased on the internet.
More from Richard Gilbert
Simple Steps to Maximize Your Ebay Sales
By: Richard Gilbert | 26/02/2008 | ECommerce
As an eBay seller is imperative you say ahead of the competition and any rival sellers you may have. eBay is such a highly competitive market place that in order to succeed you are required to constantly think of new and creative ways to market your product.
Discover the Power of Ebays Second Chance Offers
By: Richard Gilbert | 26/02/2008 | ECommerce
eBay’s Second Chance Offer is a feature that allows you to make an offer to a non-winning bidder as a Buy It Now, for the amount equal to their original highest bid amount. These offers can be sent by the seller, to the non-winning bidders immediately after the auction ends, and for 60 days after the listing ends.
How to Minimize Your Ebook Business Workload
By: Richard Gilbert | 26/02/2008 | EBooks
If you are delivering your eBooks manually to your customers via email, then it's time to stop. Believe it or not but you can now fully automate this huge part of your eBook business. Besides being a boring repetitive task, manually emailing your eBooks means that your customers have to wait for your email to arrive.
Reasons Why You Need to Write Your Own Ebooks
By: Richard Gilbert | 26/02/2008 | EBooks
The majority of eBook sellers found on eBay focus completely on selling eBooks and material written by other authors, and while they may well be making a nice sum of money, you’ll find that it’s the original authors that are generating the really impressive profits.
Use Ebays Tools to Promote Your Store for Free
By: Richard Gilbert | 26/02/2008 | ECommerce
It may seem like eBay stores aren’t really worth the fees when you consider that the listings don’t appear in the main search results on eBay. However, if you spend a little time promoting your store you’ll soon find why it can be far more profitable than listing your items as regular eBay auctions. eBay even provide store owners with many free ways to promote and generate traffic to their store, however many sellers don’t fully take advantage on these resources.
How to Promote Your Ebay Store for Free Using the Internet
By: Richard Gilbert | 26/02/2008 | ECommerce
The success or failure of your eBay store ultimately depends on the amount of traffic you generate to it. Listings in your eBay Store will generally receive fewer visitors as they are not displayed at the top of any keyword search results, which is why it is so important to use any method you can to promote your store items. Here are several free and easy methods of promoting your eBay store.
Why Your Ebook Business Needs an Ebay Store
By: Richard Gilbert | 26/02/2008 | EBooks
No matter what you are selling, an eBay Store is an absolute must if you are looking to get serious about it. Opening an eBay Store will give you a more professional look and enable your buyers to browse your items with ease. Of course there are eBay fee’s attached to having your own store however they are relatively small and the benefits will definitely outweigh the costs.
Make Your Ebook Listings Stand Out From the Crowd on Ebay
By: Richard Gilbert | 26/02/2008 | EBooks
Whilst selling eBooks is a very inviting idea due to the small start up costs and the overall simple selling process, the bad news is many other eBay sellers have now discovered this market and realised its potential.
With hundreds of eBook sellers operating on eBay offering many similar products it can be easy for your listings to get lost in the crowd.
Internet 
