Internet Marketing

Introduction Internet marketing is term that says “use of internet and other network system for selling our products online and increasing our online presence.” Internet marketing is a process to promote a web site for selling products and increase visitors. The Internet has many unique benefits for marketing, most important is lower costs for the distribution of information through all over the globe. Internet marketing provides interactive nature for seller and customer both in terms of providing instant response. Internet marketing has a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media.

Component for Internet marketing

Developing a web site Web site is a main component for internet marketing. Developing a site is conveying the company’s message to customers informing him about the features and benefits for choosing our company. Web site is medium for selling a product or service online. It is a great way to get online identity.

SEM (Search engine marketing) it is technique to get higher ranking in SERPs (search engine ranking pages) via SEO(Search engine optimization) and drive internet traffic to our site with natural way. Use pay- per- click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings.

E mail marketing it is a way to distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Email marketing is essentially the online equivalent of direct mail marketing.

Online Press release this method involves putting newsworthy story about a company, its website, its people, and/or its products, its services with on online wire service.

Internet Marketing VS Traditional marketing

One- to - one approach This is the most important feature of internet marketing. Through internet, one can reach potential customers as the results are displayed directly to them as per their requirement, so marketing messages can reach them personally. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user. This is not possible in Traditional marketing.

For the specific interests With the use of internet marketing we appeal to a specific behavior or interest, rather than reaching out to a broadly-defined demographic. Internet marketing is different from normal offline marketing because our customers' interests are very specific. We target their interest and get potential customers for us.

Features of internet marketing Most inexpensive and effective marketing tool Get targeted customers Reach across the global Excellent ROI (return of investment) Requires customers to use newer technologies rather than traditional media. Online security is major concern for both companies and consumers. 24 hours availability for costumers.

Effects of internet marketing Internet marketing makes large effect on the retail-oriented industries including music, film, pharmaceuticals and banking. It also affects marketing industry. In just few years, online advertising has grown tens of billions of dollars annually.