Full service, multi-channel eCommerce and eMarketing agency e-inbusiness has been working with leading fashion retailer New Look to expand its eCommerce site with the launch of a new online department selling its full menswear clothing and accessories range.
New Look launched its current eCommerce site with e-inbusiness at the end of 2007 selling its women’s and accessories range. Selling highly successfully online, New Look was keen to continuously develop the site to ensure it remained compelling to all its customer groups and reflect its full product portfolio. The launch of the menswear department follows on from the successful launch of a new teens department that went live in September this year.
Tasked with developing the menswear department, the e-inbusiness team designed and built the new area of the site to ensure it delivered an engaging and branded customer experience for its male shoppers. Selling its full menswear range the area incorporates ‘Most Wanted’ functionality to promote popular products and four ‘Get the Look’ features that focus on current fashion trends. Additional site development also included multi-imaging functionality, adding an additional 3 images to the product thumbnail images which can then be viewed in detail using the Packshot Zoom viewer functionality.
Founded in 1969, New Look enjoys strong sales and rapid growth from its UK high street and global stores and has a strong brand in the marketplace. With over 600 stores in the UK, 20 in France and franchise stores in Dubai, Kuwait, United Arab Emirates and Saudi Arabia, it is one of the UK’s fastest growing retailers today.
Nigel Corp, e-inbusiness Chief Operating Officer said: “Following on from the successful launch of the teens department in September, it’s great to see the new menswear area of the site go live. Shopping for clothes online is no longer focused on women. Men are now catching up with an increasing number of male customers choosing to buy their clothes on the internet. With research this year from management consultants Accenture revealing that over 56% of men prefer shopping online, online retailers cannot afford to ignore this increasing group of consumers.”
Building online brands since 1999 for a large number of high profile retail clients including: Harrods, New Look, Radley, Farrow & Ball, The Conran Shop and Dreams, e-inbusiness understands retail businesses and combines high energy creativity, best of breed technology and full service support to add measurable value to its clients. For further information visit: www.e-inbusiness.co.uk
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