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New Look Expands Site With New Teens Section Full service, multi-channel eCommerce and eMarketing agency e-inbusiness has been working with leading fashion retailer New Look to expand its eCommerce site with the launch of a new teens section selling its full teen range and in-house teen brand Generation 915. New Look launched its current eCommerce site with e-inbusiness at the end of 2007 selling its women’s and accessories range. Now, selling highly successfully online, New Look was keen to continuously develop the site to ensure it remained compelling to all its customer groups and reflect its full product portfolio to enhance customer service and improve product availability. Tasked with developing the new teen’s section, the e-inbusiness team designed and built the new area of the site to ensure it delivered a more engaging and branded customer experience for its teen shoppers. Selling its Generation 915 branded range the site incorporates “Most Wanted” functionality to promote its most popular ranges and three “Get the Look” features that focus on current fashion trends. Additional site development also included updates to “Get the Look” navigation, wardrobe functionality and search navigation across the entire site. Founded in 1969, New Look enjoys strong sales and rapid growth from its UK high street and global stores and has a strong brand in the marketplace. With over 200 stores in the UK, 20 in France and franchise stores in Dubai, Kuwait, United Arab Emirates and Saudi Arabia, it is one of the UK’s fastest growing retailers today. Nigel Corp, e-inbusiness chief operating officer said: “It’s great to see this new addition to the New Look site go live. In today’s market it is no longer enough to sell a selection of your products online. Shoppers demand the same range of products, style, service and price online as they receive offline. Through enhanced functionality and branded design, New Look and the e-inbusiness team have developed a highly compelling and interactive shopping experience for New Look’s teenage customers. Following on from this successful launch, New Look will be adding a branded Menswear and Kidswear section to the site.” Building online brands since 1999 for a large number of high profile retail clients including: New Look, Radley, Farrow & Ball, The Conran Shop and Dreams, e-inbusiness understands retail business needs and combines high energy creativity, best of breed technology and full service support to add measurable value to its clients. For further information visit: www.e-inbusiness.co.uk
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