Ian Haughton is the Managing Director of Corporate Mailing Solutions Limited, a specialist direct mail company offering a range of direct mail marketing, mailshot design, print and despatch, response handling and data processing services throughout the United Kingdom. CMS has more than ten years experience and prides itself on its hands-on, personal approach to its clients' requirements. For more information visit www.cmsuk.com
You're ready to sell online, but are you ready to handle all those orders?
You've spent time developing your ecommerce website and you have ploughed a great deal of effort into marketing your online presence.
But what happens when the orders start pouring in? How will you fulfil them all and at the same time maintain good customer relations and create a positive impression so that buyers return in the future?
Often online sellers think that the do-it-yourself system is the more economical alternative. But is it?
More and more businesses are outsourcing various aspects of their daily routines these days, and the reason for this is that it can actually provide substantial cost savings. Consider this:
- How much space do you have to store stock?
If you had more space, could you place larger orders from suppliers and enjoy keener pricing? - What is your average order turnaround time?
If it was shorter, would more customers return rather than defect to a competitor who can supply them faster? - How much are you spending on printing invoices and despatch paperwork?
What do you think your average wastage is through print problems and errors? Now what do you think your expenditure on paperwork is? - Do you employ packing staff?
Are they busy all the time, or are you paying them during slower periods when you could do without their services? - How much are you spending on postage?
Are you in a position to negotiate postage discounts? - If you could spend less time on order fulfilment would you be freed up to market your business?
Would you be able to increase your turnover as a result?
Do you still think DIY order fulfilment is a more economical option?
Outsourcing to an ecommerce fulfilment could completely change the way your business functions: for the better. They will take the weight off burdened shoulders by managing the entire process, from the point of order acceptance and payment to the moment the package goes out of the door.
Their systems are professional and efficient and create a slick image for your company, making it one that buyers will return to and recommend to others. What's more, you only pay them for the work they do, so if your sales are experiencing a seasonal low, you won't be paying staff to do nothing!
They are able to offer savings on postage, and will keep you fully up to date with stock levels. Their ample storage space means you can order larger quantities from your suppliers. And they will leave you free to concentrate on generating more sales. So it's good news all the way!
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