Layman Behavioral Economics: On "deep Rationality"
Douglas T. Kenrick's "Deep Rationality: Evolutionary psychology meets behavioral economics " (Psychology Toady, November 12, 2009) is a very good article.
Let us try to explain the profound behavioral economics in layman's simple language by means of everyday common sense. So, I hope it will help someone understand what is talked by learned economists easily.
Invalid Instincts ("Simplistic and Irrational Biases ")
It is obviously that instincts are our ancestors' successful experiences 10,000 years ago saved on DNA; and pre-instincts are unconsciousness formed by many repetitions of our own successful experiences during our life time today. (Re #1)
The instinct or pre-instinct data are process very fast in our brain or "human computer" just something like simple question-answer matching without time-consuming computation of data.
However, some of our instincts and pre-instincts may be invalid or out of date due to the newly emerged conditions at present time. Apparently, that is why there are "simplistic and irrational biases".
For example, traveling for pleasure as our ancestors' hunting-gathering. (Re #3)
Loss Money in charge ("Loss Aversion")
People are more psychologically moved by a loss of $100 than by a gain of an identical amount. This can be easily explained by the common sense that something in charge is worth more than that something at large. Especially the former is well planned by us for its usage.
This is also one of our instincts.
Brain Computer ("Multitude of Mini-Minds")
Is human brain a single living-cell computer or a multitude of mini-minds? By common sense of a computer user, it is easier to imagine that our brain is a living-cell-made computer with different data structures, applications, priorities, etc. than one like a multitude of mini-minds.This is because using the latter is very difficult to explain our common sense.
Common Sense ("Deep Rationality").
If the above conclusion made from common sense is correct, the "deep rationality" is mainly detemined by our instincts..
References: #1. W. Ying, articlesbasee.com, "Happy Life, Instincts, Wisdom, and Human Computer System." #2. ibid, "Valid Happiness, Instinct and Wisdom." #3. ibid, "Travel for Pleasure, Valid or Not?"
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Questions and Answers
Article Tags:
behavioral economics
,irrational
,invalid instinct
,pre instinct
,simplistic bias
,instinct
,propagate offspring
,keep dna alive
,multitude of mini minds
,loss aversion
,money in charge
,irrational bias
,10000 years ago norm
,common sense
,evolutionary ps
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