Want to become an Ad Professional?

Posted: Mar 24, 2011 |Comments: 0 |
Advertising is a very exciting field to work in. Creating a brand and then marketing it so that it reaches people – what could be more interesting than that? When you see advertisements by brands like Pepsi, Titan, Apple, SOTC, and so on, don't you wish to create something similar that will have a great impact on people's minds for a long time and in return generate great sales for the company? If you have watched the ZooZoo ads of Nokia, you will know what I am talking about. That ad has created a huge impact on the minds of the public and subsequently given rise to coffee mugs, t-shirts, caps, and a host of other merchandise being embossed with the ZooZoo logo. But do you have any idea how much effort and hard work has been put in for this concept? Marketers, graphic designers, strategists, copywriters have worked day and night to come up with this idea and then implement it successfully. Advertising has a lot of angles to it and if you want to take this up as your career, then you need to know about all the "nuts and bolts" of this profession. An advertising course in India is now offered at plenty of reputed institutes. Before you register, just make sure that the college has a decent placement record or else it is simply no use. If you pour in a huge chunk of money and then end up jobless after the completion of the course, then it is a waste of both your time and money. In short, the effort goes down the drain. You should also not be under the misconception that the more money you pay, the better the course will be. A college is judged by its faculty and placement record and not how much fees it is charging you. In reality the college might be extremely mediocre and the large sum is just a front to fool people. Advertising courses in Kolkata offer lucrative opportunities to students. If you choose a good college, it will provide you with proper exposure and arrange for internships at media houses and ad agencies where you will have a firsthand experience of working in the field. Go online and check out the top colleges in Kolkata and once you are done, start reading through the admission criteria thoroughly. You will certainly not run out of options when it comes to the number of colleges in this city.

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