Will The Kindle eBook Reader Price Reduction Tempt You To Buy an eBook Reader?

So the pressure finally got to Amazon and the Kindle 2 ebook reader price has under gone a reduction. This was no great surprise, as once the manufacturing price had been leaked there was no place for Amazon to hide and with a reputation build on offering value for money, low margins and customer service the outcome was inevitable. What was a surprise is the size of the price cut. Couple this recent positive move by Kindle, which can only result in other manufacturers cutting the price of their models, with the ever expanding choice of ebook readers, and you have to admit there has never been a better time to buy an ebook reader.

The big question then is, and one that Kindle would like the answer to, will their Revolutionary Wireless Reading Device price cut be enough to get you to log into the Kindle shop, part with $299 and buy an ebook reader? Well the price cut has taken this particular digital book reader below the  $300 mark, that's a full $60 below it's launch price just six month ago, but only time will tell if this is enough to draw those fence sitters into the electronic book reader market. Here's my thoughts on it.

You have to admit, when people do buy an ebook reader it is not because there is a massive need to, it is because they want to and when you want something price does not tend to enter into the purchasing decision. This is something that not only Amazon but the majority of consumer electronics manufacturers play on, and take advantage of...desire. And for me, here lies the problem for Amazon, and for that matter every company who want you to buy their ebook reader.

For many potential buyers, those who are looking, fancying but not diving in, $300 is still a very hard purchase decision. Yes they read, but to make that change and switch to digital book readers will need something more than an ebook reader price cut of fifty bucks. It is going to be very interesting to see how the other manufacturers react to this move. They will feel the need to maintain margins but still need people to buy their ebook readers. This could well result in an ebook reader price reduction, by one of Amazon's competitors, that will really bring electronic book readers into the bracket of an affordable gadget, bringing it into the price range of the majority of book readers.

The coming months, the run up to the busy Christmas sales period, are going to be interesting, you can put your house on there being further ebook reader price reductions, hold onto your money for a little longer, wait for the right moment to buy an ebook reader but be aware that last Christmas Amazon sold out of their Kindle 1 model. So don't wait too long to buy an ebook reader or some one might be left disappointed this Christmas day.