Autoresponder Information Review For Interspire Email Marketing Software

Posted: Mar 06, 2010 |Comments: 1 | Views: 197 |

Overview

Interspire is a powerful email marketing tool that is used by more than 15,000 business owners across the globe. A business can use Interspire to install its own server as well as hosting services to support their business needs. Email campaigns, including newsletters, emails and autoresponders are key components of Interspire's impressive assets.

Features

As an Interspire client, you receive access to 35 targeted email templates that have been skillfully designed based on specific markets and enterprises. You can configure the email campaigns using a straightforward, step-by-step process. By using personalized autoresponders, you can be automatically linked with your customers through follow up emails. This feature helps to boost conversion rates and customer response to your email campaigns.

Interspire allows you to build customer profiles that help you generate emails and autoresponders that pique their particular interests. Their web-based interface allows you to increase your customer list from either the email program or from a database with relative ease and efficiency.


Emails that are bounced (returned without being delivered) are automatically processed through Interspire across all of your subscriber lists so that you don't have to track across several lists and you don't have to pay for ineffective or undeliverable emails in the future.

Limitations

We call this portion of the review limitations, rather than negative aspects, but with Interspire, their biggest downfall appears to be poor customer service and pricing. Their services are often out of reach for most small businesses that operate on a tight budget. For medium to larger sized businesses, however, this isn't such a problem.

Customer service was once a pride of Interspire but if you investigate other email marketing solutions along the Internet, you will find many dissatisfied customers in the past year who complain about their lack of response time. When your business is young and struggling to compete in the market, time is critical and taking three days or longer to have a question answered is unacceptable in our book.

Overall Summary

Few autoresponder email marketing services available on the Internet are able to offer the power and flexibility of Interspire. While the major limitation appears to be their customer support, this is, of course, based upon whom you ask. We have generated this opinion by scouring message boards throughout the Internet.

However, Interspire's strengths are so impressive for just about any business that any shortcomings they may have (or have had) pale in comparison to what you get out of this email marketing service.

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    Comments on this article

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    jonathan Jul 01, 2010
    Nice summary Mike. I agree with your comments. I'd also add that the stats are pretty user-friendly and for people who want to send a lot of mail it's an easy interace to use. Core functionality of the app is pretty solid. We At accentikainternet we have a number of dedicated server clients using this solution. It's a lot prettier to use than say, phplist. But it's a lot more expensive too!

    Thank you

    Jonathan
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