Building your First Email Marketing Campaign
Email marketing is a cost-effective and highly sophisticated communication tool, able to send thousands of messages globally, within seconds. With the click of a mouse, marketers can modify and tailor their campaign messages to many targeted audiences, based on their preferences, interests, and purchase history.
Choosing the Right Email Marketing Campaign Software
With the right email software campaign, you can easily manage your email campaigns from start to finish. Email campaign software enables you to:
· Choose from thousands of professionally developed corporate email templates
· Track your campaigns in real time
· Set up a multitude of autoresponders for different purposes and time intervals
· Launch A/B Split Testing with report comparisons
· Supervise bounce management
· Create segmented demographics and email lists
· Automatically integrate social media marketing in every email marketing campaign
What are your Objectives and Goals?
Create an email template with a design that reflects your corporate brand image: With template designs, you will have hundreds of templates to choose from, pre-optimized and ready to send. Write content that is sharp and precise, with a distinct and clearly defined call to action. However, before you execute your first campaign, you need to decide what your primary focus and message will be. What are you trying to accomplish with this campaign? Are you creating more website traffic, or announcing a new product or service? Do you want to get more feedback from your clients and prospects? Knowing your objectives will help you strengthen the right messages reflecting those goals.
Building your Email Mailing Lists
Very few prospects will give out their email addresses without getting something in return. Make it worth their while:
1. Offer a free e-report, a free software download, or online course on a subject of interest.
2. Have a promotional sale on your website asking for the email address to enter the contest, making sure it is a double opt-in.
3. Upgrading a new product or discontinuing an old one – how about a closeout sale?
4. Add a contact information form on your website requiring their email, name, and phone number.
5. Hit the road. Go to networking events in your market niche and collect business cards.
Recording and Measuring the Results
You cannot measure what you do not monitor. Tracking live campaigns is the most accurate way to test their effectiveness. When you send out a campaign using email software, you will receive the following metric reports:
· A/B split testing and report comparisons
· Google analytics integration
· # of click-throughs
· # of bounces
· # of undeliverables
· # of opt-ins/# of opt-outs
· # of conversions
· # of unsubscribes
Tracking email campaigns gives the marketer the advantage to adjust, adapt, and change their email marketing campaigns "on the fly," as they monitor behavioral patterns in their clients and prospects.
The ultimate goal of every email marketing campaign is to increase a company's revenue. Reaching these goal means, you need to employ an MLM mix, which uses all the marketing techniques needed when reaching your target audience. Creating campaigns that accurately hit the mark you are targeting are the result of a marketer who is wisely optimizing their demographics and campaign stats to their greatest advantage.
In today's highly competitive global market, no stone should go unturned; every creative idea and strategy counts. Providing good customer service, accompanied by a valuable product, gives the marketer the edge they are looking for, when standing out and being noticed.
Questions and Answers
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Businesses that are in the know have been using CRM marketing techniques for years. In fact, nearly all of the most successful businesses implement some type of CRM marketing. CRM marketing can drive sales, increase business, and develop a high standard of customer service and satisfaction.
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While deciding whether or not the need for email campaign solutions needs to be outsourced, one has to understand the importance of the technology used and the talent that goes into running a successful campaign.
There are many aspects to email marketing, but your copy is really the most important factor. You can't expect to see results if your copy isn't persuasive enough. It's easy to blast out a campaign to your email list, but what if they never open your email? What if they don't take action after reading it? It's up to you to write copy that's able to convert. It should not only be convincing, but also impressive. Any email marketing campaign must be based on copy that's able to do these things.
Finding long term success with email marketing is all about understanding your audience. When you can understand and even predict the needs of your audience, marketing becomes much simpler. Not every offer is right for every type of customer, so you want to make sure your emails are relevant and highly targeted to your readers.
Email copywriting isn't nearly as complicated is it looks. Most people are intimidated by email copywriting but the truth is that it isn't any different than other kinds of copywriting. As an Internet marketer you should understand that email is your most important tool of success. Until you can use email effectively, you cannot possibly hope to build a long term and sustainable business. But the question that comes up here is, how do you make your emails really effective?
Email marketing is a highly competitive field. Although no one has the keys to unlocking the full potential of any campaign, we can all take the steps towards that goal with each and every new strategy.
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When planning an email marketing drip campaign, your focus needs to reflect your target market's needs and interests. It is not all about you. It is all about them. So where do you begin?
Strategically planned email marketing campaigns can drive up your website traffic creating greater revenue and a higher ROI. However, a truly successful campaign must start with an accurate picture of your target database, their preferences, and buying behaviors.
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