Creating a Squeeze Page with Good Conversion Rates

Posted: Feb 17, 2011 |Comments: 0 |

You should be a bit more proactive than just thinking all you need to do is have a subscription box somewhere on your site. So that is why we want to talk about the powerful squeeze page for building an email list.

First of all, the content of your squeeze page should be short and sweet. There isn't any point to putting up overly long copy on your squeeze page. Since all you really want is the emails of your visitors, there's not much you have to do to persuade them. You should have a picture of the freebie you are offering as well as relatively short copy. Hire a graphic designer to make a cover, if the freebie you are offering your subscribers is something like a report or an eBook.

Even though this approach might seem pointless, it will actually help increase your conversion rate. You can also ask your visitors to subscribe through an embedded audio message on your squeeze page. 


You need to think outside the box when you are trying to increase the conversion rate of your squeeze page. More and more internet marketers are trying to persuade their visitors to sign up to their lists by embedding videos in their squeeze pages.

But are videos so effective? Studies have shown that people respond better to videos because they involve all the senses, which makes them more engaging. You can simply record yourself or create a presentation where you specifically ask the viewer to subscribe to your list. At this time, you should remind them of the benefits of doing so.

You need to remember that people guard their privacy carefully and won't hand over their personal information to someone who appears less than trustworthy. Most of them are extremely careful because they are worried about being flooded with spam. This is why you need to assure your visitors about the fact that their contact information is completely safe with you. Make sure that they know you won't be giving it out or renting it out to other people. A good idea is to ensure that, right beneath the subscription form, there is a clear link pointing to your privacy policy. 

In conclusion, this article has presented some of the most effective techniques to help you improve the performance of your squeeze page. If you want to see the conversion rates on your squeeze page improve and to grow your subscriber list, then you need to make sure you are taking action consistently.

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