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Meaning
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
Advantages
- It is easy to track
- An exact Return on investment can be calculated
- It is instant
- it is less expensive
- It lets the advertiser "push" the message to its audience
Disadvantages
- It is frequently difficult for observers to distinguish between legitimate and spam e-mail marketing.
- many companies send unsolicited bulk e-mail.
Reasons to use Email Marketing
1. Easy process
There are plenty of tools available today that make sending and measuring email marketing campaigns a painless process.
2. Perfect add-on product
Email marketing is the perfect add-on product to package with your existing web design services. Once you launch a new web site for a client, why not help them drive traffic to the site and make the most of their investment.
3. New and recurring revenue stream
Just like most web sites, an email marketing program is an organic thing that changes over time as well as improving your client’s relationship with their customers or driving sales, an email marketing program can also provide a great cash flow injection each month.
Types of Email Marketing
Email Newsletters
The primary purpose of an email newsletter is to build upon the relationship your client has with their own customers.
Catalog Emails
A catalog based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase.
Email press releases can be a great way to attract news coverage
Quick Announcements
Often called postcard emails, these are simple, brief announcements your clients might want to make informing customers of a special offer, a popular new product or quick fire sale.
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