Email Marketing and the Benefits of Auto-Responders
Without doubt, the use of auto-responders is absolutely crucial to the success and income potential of any online business. Essentially, they enable you to promote your product to hundreds and thousands of customers in an instant, and then deliver it immediately, without having to do anything yourself.
They can also function as your secretary, answering emails and confirming orders, enabling
you to get on with the job of expanding your business and making more money! However,
it's in selling your products that the auto-responder really shines.
You see, once your prospects have visited your website and signed up for your free email
course, e-book, newsletter etc, via your data capture form, you can start promoting your product(s) to every single email address that you've managed to collect. From this point on, your auto-responders will do all the hard work, working as your personal salesman, 24/7.
This is what's known as an email marketing campaign, and it's the auto-responder that will
allow you to deliver this content quickly, easily and effectively...
Studies have shown that it takes between 6-7 follow-up emails before a customer actually
makes a purchase, so auto-responders are absolutely crucial to your business.
You obviously can't send all of these emails manually, to each and every prospect that gives
you their contact details. That would be incredibly time-consuming. Instead, an auto-responder service enables you to write something once and then program its delivery, so it's sent out to prospects whenever you want it to be, without you actually having to do anything further.
There are a variety of auto-responder services available online and I'd recommend that you
have a good look around before you sign up to any single provider. However, I've found AWeber, GetResponse and 1shoppingcart to be the best. All three provide superb email marketing services and will enable you to build and manage your list of customers.
So, once you've started collecting leads via your data capture form (squeeze page), it's time
to send out your free email course, newsletter, e-book etc, using one of the above services.
All you need to do is program the time-scale and then set up the automated first-name field
which personalizes each email, such as "Hello [Brian],"for example (your auto-responder service will show you how to do this).
Therefore, when someone signs up for your course through your squeeze page, your auto-responder is programmed to send out the first email immediately, and automatically plug-in the first name of the prospect that has signed up!
The first piece of correspondence should normally be a welcome email, thanking the prospect for subscribing. Your second email could then be programmed to arrive in their inbox one or two days afterwards, your third email two days after that… and so on.
All the while you're giving your subscribers helpful information and consequently building a
positive relationship, increasing the chances of an eventual sale, which is, after all, the ultimate goal of your email marketing campaign!
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It is not easy to market your products online even if your website generates a lot of traffic. This is because too much traffic does not ensure excessive sales. If you use autoresponders in a proper way then you can market your products online successfully. This is an underused tool but if used properly it can be of good help.
This article describes what is an auto responder, how it is used and why its important to any internet based business.
You have worked hard to get targeted traffic to your site so here we discuss how you can convert those visitors into subscribers by using an autoresponder email service to build your list.
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Autoresponder is a term that gets thrown around a lot in the online and marketing worlds. According to just about everyone, an autoresponder is an absolute necessity for your website. The problem is that most of these people never actually take the time to explain what the term actually means or how you make use one for your business.
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