Email marketing tips: approaching personalization correctly

Posted: Jan 22, 2010 |Comments: 0 |

Professional email marketers know that personalization is crucial in achieving high open rates as people are more likely to spend time reading things that are relevant to them.

Seeing their name on the subject line creates that impression of relevance and prompts them to read through the email to learn about how they can benefit from the content. This is the reason why full-featured auto-responders have become so popular among online business owners and internet marketers.

Auto-responders that automatically include a recipient's name in the subject line and main text play a very important role in any email marketing campaign. It is these tools that make it easy for online business owners to personalize their emails and consequently get better responses. However, email marketing personalization can easily backfire.

Before you send out personalized emails to your mailing list, consider the limitations of your offerings as well as the profiles of your subscribers. If you've built your subscriber list well, you should have all the data you need to really personalize your emails.

Consider for a moment that you are a product vendor about to announce a promo that involves free shipping to any location within North America. In such a case, you shouldn't just use your auto-responder to personalize your emails to your subscribers. Take the time to sift through your mailing list and send only to those who can actually avail of what you are offering (i.e. Those who live within North America).

Imagine what could happen if you addressed your recipients with their name on the subject line without taking the time to check if all are actually eligible to avail of your promo. You will end up exciting a number of your subscribers only to disappoint them in the end when they realize that your offer does not apply to them.

When it comes to email marketing personalization, you need to go the extra mile.

Personalization should not end in addressing your subscribers by their name -- it should involve making sure that everything you send out is relevant to each recipient. Subscribers are real people, approach them that way.

Keep in mind that no matter how informative your newsletter campaign is, it only takes one irrelevant email to give your subscribers an impression that reading through your messages is a waste of time.

For this reason, you should only use email personalization when you're sure that the content you are sending is relevant to the recipient.

Questions and Answers

Ask
200 Characters left
Rate this Article
  • 1
  • 2
  • 3
  • 4
  • 5
  • 0 vote(s)
    Feedback
    Print
    Re-Publish
    Source:  http://www.articlesbase.com/email-articles/email-marketing-tips-approaching-personalization-correctly-1766971.html

    Article Tags:

    email marketing

    ,

    personalization

    ,

    open rates

    ,

    subject lines

    ,

    auto responders

    As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors, customers and prospects.

    By: Mitchell Harperl Internet> Emaill Jan 11, 2009
    Joshua R. Conklin

    Do you receive lots of junk email messages from people you don't know? It's no surprise if you do. As more people use email, marketers are increasingly using email messages to pitch their products and services. Some consumers find unsolicited commercial email - also known as "spam" - annoying and time consuming; others have lost money to bogus offers that arrived in their email in-box

    By: Joshua R. Conklinl Marketing> Marketing Tipsl Jan 19, 2009 lViews: 613

    This article is about Email Marketing Forum and it explains the process of Email Marketing Templates in detail. Online business should concentrate on Marketing Emails for better results.

    By: John Abrahaml Internet> Emaill Nov 04, 2009

    E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: * Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business. * Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately. * Adding advertisements in e-mails sent by other companies to their customers. * Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)

    By: Aref Rasool Bhatl Internet> Internet Marketingl Jan 22, 2008 lViews: 5,828
    Nick Cobb

    If you're involved in email marketing, you probably know how difficult it can be to get prospects to read all of the messages you send them. And if you can't get prospects to open your emails, you'll never be able to make any money! So here are three useful tips for you to bear in mind when you come to write your next promotional email...

    By: Nick Cobbl Internet> Internet Marketingl Aug 01, 2011

    Cigar shops are many things to smokers. For those who can't smoke at home, these shops provide a place to enjoy a cigar. For those who simply want a better cigar than the ones available "over the counter" at mainstream stores, a cigar shop offers a great selection of high-quality cigars. Then there are those who are a mix of these demographics: people who enjoy smoking a well-made cigar in the company of fellow cigar smokers.

    By: Dan Forootanl Internet> Emaill Jun 03, 2012
    Bhupendra

    While deciding whether or not the need for email campaign solutions needs to be outsourced, one has to understand the importance of the technology used and the talent that goes into running a successful campaign.

    By: Bhupendral Internet> Emaill May 30, 2012
    Dario Montes de Oca

    There are many aspects to email marketing, but your copy is really the most important factor. You can't expect to see results if your copy isn't persuasive enough. It's easy to blast out a campaign to your email list, but what if they never open your email? What if they don't take action after reading it? It's up to you to write copy that's able to convert. It should not only be convincing, but also impressive. Any email marketing campaign must be based on copy that's able to do these things.

    By: Dario Montes de Ocal Internet> Emaill May 29, 2012
    Dario Montes de Oca

    Finding long term success with email marketing is all about understanding your audience. When you can understand and even predict the needs of your audience, marketing becomes much simpler. Not every offer is right for every type of customer, so you want to make sure your emails are relevant and highly targeted to your readers.

    By: Dario Montes de Ocal Internet> Emaill May 29, 2012
    Dario Montes de Oca

    Email copywriting isn't nearly as complicated is it looks. Most people are intimidated by email copywriting but the truth is that it isn't any different than other kinds of copywriting. As an Internet marketer you should understand that email is your most important tool of success. Until you can use email effectively, you cannot possibly hope to build a long term and sustainable business. But the question that comes up here is, how do you make your emails really effective?

    By: Dario Montes de Ocal Internet> Emaill May 29, 2012

    Twitter is a social phenomenon that has taken everyone by surprise. Tweeting was first thought of as a purely social activity similar to text messaging, but marketers quickly figured out it could also be a powerful marketing tool. And like any tool, when used badly, you get bad results. Sometimes very bad. Some of the worst mistakes you can make on Twitter are very easily avoided with just a few basic cautions.

    By: John Clarkl Internet> Bloggingl Mar 11, 2010

    Valuable and relevant content is what makes people subscribe to your newsletter, click a link and become customers. However, creating content can be tough, whether you're a writer by trade or not. After all, there are literally billions of pages online, many well written, some trying to convert readers to buyers, and some successfully using the web as a business portal. This guide gives clear tips on how to create content that will stand out today and tomorrow.

    By: John Clarkl Internet> Internet Marketingl Jan 23, 2010

    These 9 tips for improving web site conversions will help any business define itself in the online world in the best way: creating sales. Just what is a web conversion? It's when you earn money from something, namely a sale. A buyer finds your site, reads, then buys something from you, whether it's a service, a product, or sometimes even a referral to another company. So let's go over some dynamite ways to improve conversions.

    By: John Clarkl Internet> ECommercel Jan 23, 2010

    Email and social media integration appears to have reached mainstream, according to a survey that was released in January 2010. In this article, you will find all the recent facts about social media and email from various surveys that clearly show 2010 is the year that social media and email are integrated.

    By: John Clarkl Internet> Emaill Jan 19, 2010 lViews: 141

    Discuss this Article

    Author Box
    Articles Categories
    All Categories
    Quantcast