Free vs. Paid: E-Mail marketing options
It's important before selecting an E-Mail marketing tool to first survey the marketplace and consider all the conceivable options open to you and your business. E-Mail marketing can turn out to be a particularly lucrative aspect of your overall online marketing campaign however it's important to ensure that you select the right options right from the off – it can prove difficult to change mailing list providers once you have started building up a substantial list of subscribers. One of the most important considerations that many people new to e-mail marketing face is the decision between whether to choose a free or paid option. There are so many things to consider when making this decision but none of which is more important than deliverability rate and the extent of features available when using your tool. This article will go into more depth on free versus paid solutions and provide some best practice advice for choosing the correct option for your website.
The main drawback to choosing a free e-mail marketing tool is deliverability rate. One of the most important factors in any e-mail marketing campaign is ensuring that the e-mails and materials that you have spent time creating actually arrive in your subscribers inboxes – some free e-mail marketing software solutions provide a deliverability rate of less than 50% which means of all the e-mails you are sending out to your subscribers, only 50% of them actually arrive where they need to go. A paid solution will generally resolve this issue and in some cases, paid-for e-mail marketing tools can boast deliverability rates in excess of 99%.
Another important consideration when choosing an e-mail marketing tool is the various options and functionality that the tool will give you in terms of promoting your list and also sending mailings to your subscribers. Some of the main features that should be present in any good E-Mail marketing tool include autoresponder functionality, e-mail tracking, customisation options (including the option to customise e-mails) and social media integration. The majority of the aforementioned features will only likely be available in paid solutions.
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While deciding whether or not the need for email campaign solutions needs to be outsourced, one has to understand the importance of the technology used and the talent that goes into running a successful campaign.
There are many aspects to email marketing, but your copy is really the most important factor. You can't expect to see results if your copy isn't persuasive enough. It's easy to blast out a campaign to your email list, but what if they never open your email? What if they don't take action after reading it? It's up to you to write copy that's able to convert. It should not only be convincing, but also impressive. Any email marketing campaign must be based on copy that's able to do these things.
Finding long term success with email marketing is all about understanding your audience. When you can understand and even predict the needs of your audience, marketing becomes much simpler. Not every offer is right for every type of customer, so you want to make sure your emails are relevant and highly targeted to your readers.
Email copywriting isn't nearly as complicated is it looks. Most people are intimidated by email copywriting but the truth is that it isn't any different than other kinds of copywriting. As an Internet marketer you should understand that email is your most important tool of success. Until you can use email effectively, you cannot possibly hope to build a long term and sustainable business. But the question that comes up here is, how do you make your emails really effective?
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