How to combine SEO and E-Mail into a powerful online marketing solution
Many webmasters, when they first take to online marketing, focus their efforts nearly exclusively on one particular medium, be it Search Engine Optimisation (SEO), Pay Per Click Marketing (PPC), E-Mail Marketing, Display Advertising or any other form of marketing, very few webmasters consider the wider holistic picture and the benefit to be had from adopting a multi-channel approach. The first option most webmasters consider is Search Engine Optimisation and this can often prove to be a wise decision, the barriers to entry for Search Engine Optimisation are relatively low and more often than not, webmasters can start to see a return on their time investment within a matter of a few months. However, when relying so heavily on just one source of traffic, there is always the possibility that that source can potentially dry up and as such, the smart internet marketer will focus on trying to promote his or her website through multiple channels.
The best way to get the most from you internet marketing is to use at least a two channel approach. Should traffic from organic search begin to dry up (for whatever reason) a webmaster could, for example, begin to push his or her e-mail marketing campaign that little bit harder. Search Engine Optimisation, when combined with E-Mail marketing, can prove a very powerful strategy for monetising a website. The objective of SEO is to drive more converting traffic to a website whereas the objective for e-mail marketing is to find a way to monetise the existing traffic on-site. By driving more traffic to your website and getting a share of that traffic to sign-up to your e-mail list, you can have a very powerful formula for making sure your website benefits from a constant stream of revenue. What's more, E-Mail marketing allows you to maintain contact with people who have expressed a definitive interest in the products or services you have to offer – after all, it's seven times harder to attract a new customer than it is to retain an existing one.
Questions and Answers
A lot of people come to my blog searching for tips and help to start their individual Internet business. In order to assist you get more informed conclusions I'm making a series of reviews of the computer software, online functions, e-books and other on-line resources I apply to do my business and build up myself.
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While deciding whether or not the need for email campaign solutions needs to be outsourced, one has to understand the importance of the technology used and the talent that goes into running a successful campaign.
There are many aspects to email marketing, but your copy is really the most important factor. You can't expect to see results if your copy isn't persuasive enough. It's easy to blast out a campaign to your email list, but what if they never open your email? What if they don't take action after reading it? It's up to you to write copy that's able to convert. It should not only be convincing, but also impressive. Any email marketing campaign must be based on copy that's able to do these things.
Finding long term success with email marketing is all about understanding your audience. When you can understand and even predict the needs of your audience, marketing becomes much simpler. Not every offer is right for every type of customer, so you want to make sure your emails are relevant and highly targeted to your readers.
Email copywriting isn't nearly as complicated is it looks. Most people are intimidated by email copywriting but the truth is that it isn't any different than other kinds of copywriting. As an Internet marketer you should understand that email is your most important tool of success. Until you can use email effectively, you cannot possibly hope to build a long term and sustainable business. But the question that comes up here is, how do you make your emails really effective?
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