How to integrate mobile marketing and email
More than half of the world's population has a mobile device, and guess what they use it most for? To read their emails! To check their text messages! (Well, straight after playing Angry Bird and other games for hours). So, it's time for you to enter into this escalating market!
If the worldwide number of sales of smartphones, all the free apps and utilities are not enough to convince you of the explosive new growth in the mobile market and the business opportunities they open up to you, then I'm sure these text-messaging facts will:
- Globally, there are more mobile phones than computers. In fact, there are more mobile phones than televisions and computers combined!
- Over 2.5 billion text messages are sent each day in America alone.
- 94% of text messages are read within 4 minutes of receipt.
Making use of bulk SMS marketing and email simultaneously has many combined benefits:
-Mobile devices are pretty much always switched on; they enable us to be constantly connected and to get info on the go, in real time. So targeting your buyers and subscribers via mobile devices are the way to go if you want to deliver permission-based, targeted and branded communication to your (potential) clients.
-Bulk SMS marketing is a powerful direct marketing tool, mainly because of its high response rate and because it is easy to set up. Combine bulk SMS marketing with your email marketing strategy, and see your direct marketing campaigns extend to new heights.
-You can effortlessly combine your direct marketing strategy with your SMS sweeps, by sending out quick updates via SMS, and saving your newsletters for more lengthy information.
-It's quick and easy to send and manage bulk SMS messages from the internet to mobile phones. Use an email marketing company to upload your list of mobile numbers (from Excel or a text file), type your message, and blast it off.
-Use the API provided by your email marketing solution which gives you easy-to-use API calls, and lets you build your own texting services on top of your messaging gateway.
Now that you're convinced about the powerful platform that can be created by integrating mobile marketing and email, I will let you in on what to do with this knowledge:
- As with email marketing newsletters, only send text messages to people who have actually opted in (permission based).
- Make it quick and easy for subscribers to opt-out from receiving SMS's.
- Increase brand awareness via text messages.
- Encourage an interactive response via text messaging.
- Save SMS messages for important updates and events. The key to success is to know what to send via SMS, and what to send via email.
- Competitions, coupons, giveaways, and once-off offers are best sent via SMS. Then, further details and prompts can be sent via email. Save money by combining both methods! Send the message once by choosing the appropriate medium. Therefore, when sending SMS's, you can exclude the recipients you've already emailed; thus saving you money by using the more cost-effective email route for sends.
- Send SMS campaigns from the mobile number of your choice, thus allowing recipients to send feedback directly to you.
- Sign up with an email marketing solution to receive statistics for your bulk SMS sends; this way, you can see who received your message and at what time.
In an increasingly digital world, you need to consider the best option for reaching consumers anytime and anywhere. Consider what they have on them all the time: car keys, a wallet, and a mobile phone!
All your customers have gone mobile, so why haven't you? Shape your brand image with a mobile-friendly experience. The potential for success with using mobile marketing platforms and email is incredible!
Questions and Answers
Article Tags:
bulk sms marketing
Bulk sms marketing is an effective tool for communication and advertising today. It is one of the most convenient ways of communication. Do not fly much time to the person. Text messages can remain in the inbox for a considerable period of time and delivery can be accomplished with the table behind a delivery report. This is why most companies and firms prefer SMS to communicate with their customers and potential customers.
Bulk SMS marketing is without a doubt the best way to target thousands or even millions of customers. However, like any other marketing strategies, necessary steps are needed to make it effective. Now, the question is how can you streamline your bulk SMS marketing? Read on to find out the answer.
SMS Messages have become our Daily Routine Activity in our life. In the current Price Wars the mobile phones can now be afforded by any one and they have reached even to the lowest income group people.
At present there is so much of buzz about the bulk SMS marketing. Though in the past investing on communication tools was a bit burdening, technology has now made it feasible in sending messages instantly and in a more cost-effective manner.
The Mobile Marketing Group (MMG) announces the release of its new web-based Mobile Marketing Platform.
A growing number of organizations, ranging from schools and universities to councils and businesses are embracing SMS marketing, attracted by its low cost and unobtrusive nature.The use of SMS marketing is also considered an effective communication tool for advertisers since it creates a personalized one to one relationship between a brand and a consumer
Cigar shops are many things to smokers. For those who can't smoke at home, these shops provide a place to enjoy a cigar. For those who simply want a better cigar than the ones available "over the counter" at mainstream stores, a cigar shop offers a great selection of high-quality cigars. Then there are those who are a mix of these demographics: people who enjoy smoking a well-made cigar in the company of fellow cigar smokers.
While deciding whether or not the need for email campaign solutions needs to be outsourced, one has to understand the importance of the technology used and the talent that goes into running a successful campaign.
There are many aspects to email marketing, but your copy is really the most important factor. You can't expect to see results if your copy isn't persuasive enough. It's easy to blast out a campaign to your email list, but what if they never open your email? What if they don't take action after reading it? It's up to you to write copy that's able to convert. It should not only be convincing, but also impressive. Any email marketing campaign must be based on copy that's able to do these things.
Finding long term success with email marketing is all about understanding your audience. When you can understand and even predict the needs of your audience, marketing becomes much simpler. Not every offer is right for every type of customer, so you want to make sure your emails are relevant and highly targeted to your readers.
Email copywriting isn't nearly as complicated is it looks. Most people are intimidated by email copywriting but the truth is that it isn't any different than other kinds of copywriting. As an Internet marketer you should understand that email is your most important tool of success. Until you can use email effectively, you cannot possibly hope to build a long term and sustainable business. But the question that comes up here is, how do you make your emails really effective?
Social networks, blogging, search engine optimization and the host of online management tools available to the average user have become indispensable in the modern marketing arsenal.
An Eflyer is a customized electronic pamphlet that can be distributed via email or other internet channels.
Email marketing is the face of a long-standing frontier in getting the word out and has become equally essential in the non-profit setting.
Most people if asked would have heard of the term HTML, however few actually understand what it means. HTML, or HyperText Markup Language, is a technological language that allows plain text to be displayed alongside visual or audible content.
Email marketing has been tried-and-tested and successfully employed by many. However, some still seem to get caught by a few stumbling blocks.
Discuss this Article
