Who are You Designing Your Email Message For?

<h1>Who are You Designing Your Email Message For?</h1>Author: <a title="Judith Hoelscher" href="http://www.articlesbase.com/authors/judith-hoelscher/77608.htm">Judith Hoelscher</a> 
Most of us think that when we design an email message we can do so in a generic manner. Therefore, we create the message and sent it out to our entire list, thinking everyone will see it in the same manner. However, the reality is that every person on your list is different. They may see the same email message in a different light. It is for this reason that you need to write your message to ensure that most every person reading the email will get exactly what it is saying.
The best thing for you to do is get to know the people reading your messages. The problem is that every day people change, not in their personality, but in their habits. For instance, one point in the day someone may really get your message and enjoy what they are reading, finding the points you outlined and understanding them. However, the very next day the same person might be a grumpy mood, too tired, or just does not have the time to read the email.
What will help you in creating your email messages is knowing who you are creating them for. Your readers can generally be broken up into seven different groups. These groups are known as:
• Desk Reader  • Identifier  • Searcher  • Skimmer  • Mobile Reader  • Reader  • HTML Reader
Desk Reader
In general, this is the biggest part of those you are trying to reach. The desk reader is the one that acts most often, provided that your email message has a subject line that catches the eye, you provide a heading that is clear, and you ask them to take an action, you will have a better chance with these types of readers.
 
Identifier
This type of reader is the type that is looking at the subject line and email address of the sender before the email is ever opened. Therefore, two things have to happen in order for this type of reader to open an email. First, they have to recognize the address from which the email came from. Second, the subject line has to grab their attention immediately. Otherwise, it goes in the deleted folder. Having a fabulous subject line can eliminate the need to know the sender, so keep that in mind.
Searcher
The searcher is a little harder. You have to make sure that your subject line is interesting and commanding. This type of reader looks through their subject lines, if they find something that interests them, they will save it for later.
Skimmer
This type of reader generally opens the message and will quickly, very quickly, skim through the contents of that message. Generally, the things they look at the most are the sub-headings, headings, and the action you are asking them to take. Typically, graphics are not even a concern for them and they do not activate images in their email. Keep the content clear, precise, and commanding and you will do well with the skimmer.
Mobile Reader
These types of readers read their emails while they are on the go, via their cellular phone. Remember, they have limited screen space and generally do not want to scroll through a great deal of text, therefore, keep the emails to these readers short and sweet.
Reader
The reader is your hardest customer. They will read and analyze every element of your email. They look at the subject line, the email address, and the initial several sentences of your message before determining if it is worth their time. Typically, they try, but not always succeed in reading the rest of the email, but images and links go far with this type of reader.
HTML Reader
The problem with HTML readers they are that they are increasingly becoming rarer and rarer by the day. Many people are moving towards faster and easier ways to access emails such as PDA’s or cellular phones. Using HTML for these readers is not actually a good thing. Your message will not display properly, it will looked weird, and definitely turn off the readers.
In general, you want to make sure that you are implementing elements that attract all of the readers. In other words, make sure your subject line is compelling, make sure that your headers and call to action demand attention and interest, and finally, make sure that you are offering several versions of your message, such as HTML and text versions.About the Author: Judith Hoelscher is an internet marketer, and author of several internet marketing related articles and reviews. You can find more informative articles and resources at: <a target="_blank" href="http://www.the-internet-marketing-tips.com">http://www.the-internet-marketing-tips.com</a>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/email-articles/who-are-you-designing-your-email-message-for-539704.html" title="Who are You Designing Your Email Message For?">Who are You Designing Your Email Message For?</a>

Most of us think that when we design an email message we can do so in a generic manner. Therefore, we create the message and sent it out to our entire list, thinking everyone will see it in the same manner. However, the reality is that every person on your list is different. They may see the same email message in a different light. It is for this reason that you need to write your message to ensure that most every person reading the email will get exactly what it is saying.

The best thing for you to do is get to know the people reading your messages. The problem is that every day people change, not in their personality, but in their habits. For instance, one point in the day someone may really get your message and enjoy what they are reading, finding the points you outlined and understanding them. However, the very next day the same person might be a grumpy mood, too tired, or just does not have the time to read the email.

What will help you in creating your email messages is knowing who you are creating them for. Your readers can generally be broken up into seven different groups. These groups are known as:

• Desk Reader • Identifier • Searcher • Skimmer • Mobile Reader • Reader • HTML Reader

Desk Reader

In general, this is the biggest part of those you are trying to reach. The desk reader is the one that acts most often, provided that your email message has a subject line that catches the eye, you provide a heading that is clear, and you ask them to take an action, you will have a better chance with these types of readers.

Identifier

This type of reader is the type that is looking at the subject line and email address of the sender before the email is ever opened. Therefore, two things have to happen in order for this type of reader to open an email. First, they have to recognize the address from which the email came from. Second, the subject line has to grab their attention immediately. Otherwise, it goes in the deleted folder. Having a fabulous subject line can eliminate the need to know the sender, so keep that in mind.

Searcher

The searcher is a little harder. You have to make sure that your subject line is interesting and commanding. This type of reader looks through their subject lines, if they find something that interests them, they will save it for later.

Skimmer

This type of reader generally opens the message and will quickly, very quickly, skim through the contents of that message. Generally, the things they look at the most are the sub-headings, headings, and the action you are asking them to take. Typically, graphics are not even a concern for them and they do not activate images in their email. Keep the content clear, precise, and commanding and you will do well with the skimmer.

Mobile Reader

These types of readers read their emails while they are on the go, via their cellular phone. Remember, they have limited screen space and generally do not want to scroll through a great deal of text, therefore, keep the emails to these readers short and sweet.

Reader

The reader is your hardest customer. They will read and analyze every element of your email. They look at the subject line, the email address, and the initial several sentences of your message before determining if it is worth their time. Typically, they try, but not always succeed in reading the rest of the email, but images and links go far with this type of reader.

HTML Reader

The problem with HTML readers they are that they are increasingly becoming rarer and rarer by the day. Many people are moving towards faster and easier ways to access emails such as PDA’s or cellular phones. Using HTML for these readers is not actually a good thing. Your message will not display properly, it will looked weird, and definitely turn off the readers.

In general, you want to make sure that you are implementing elements that attract all of the readers. In other words, make sure your subject line is compelling, make sure that your headers and call to action demand attention and interest, and finally, make sure that you are offering several versions of your message, such as HTML and text versions.

Judith Hoelscher is an internet marketer, and author of several internet marketing related articles and reviews. You can find more informative articles and resources at: http://www.the-internet-marketing-tips.com

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