Gordon Powles is a Graphic Design Graduate and the founder of Gordon Powles-Media (http://www.gordonpowles-media.com) a design consultancy that specialises in Graphic Design and Promotional Marketing. With over fifteen years experience in the Graphic Design arena working for a variety of blue-chip and small business helping them to achieve their business goals.
Can you think of the million dollar Idea?
Entrepreneurship and business fascinates a lot of people. People start businesses for different reasons, some people are sick of working in a corporate job, stuck in a cubicle all day watching the clock, and not being in control of their destiny. Some people become an entrepreneur, just because they are fed up with their boring routine and want to stretch themselves and try something different.
They want to challenge and push themselves to be independent and work the hours that they want to do. When they want and not have anyone telling them what to do. Others start an Entrepreneur business because they think that their current job doesn't get them enough money. No job satisfaction. Maybe they want to get multiple income streams going in a variety of business ventures.
Above all it all starts with an idea. To get a highly original idea and get it to market has for many been almost impossible, however a lot of very successful entrepreneurs in a lot of different and diverse industries have took an existing idea and made it better in some way. Maybe put a unique spin or twist on it. Also they have studied successful entrepreneurs and copied what they have been doing, following the money as we are sometimes told.
Do as much research as possible to determine whether your idea, product or service has a hungry market. Are there buyers in that market? If you are selling a product through the internet, set up a one page website with a questionnaire or poll on it and then spend a small amount of money on pay per click advertising, to drive traffic to get feedback about the idea, product or service. If the product is a digital one you will soon see if there is interest in the product. Make sure you have an interest in what you decide to do. Because it will make it a lot easier in the long run.
After you have decided on the idea, plan the next week, six, months and five years, Be serious about the idea and that it has a solid foundation to work with. Then you must then start to implement it and start to build the business strategy. Get a good business plan, look at the numbers are they realistic, do they add up.
Then massive action is now required to get it going as fast as possible. Get the idea going and start to make you money as soon as possible. Decide what resources you are going to need. What plan have you got to move the idea forward? When will you see revenue coming back into the business? Earnings are determined by how well you run your business and the effort you are prepared to put in to make it a success.
You will need to get customers for your business and you will need to ensure that you deliver high quality goods and services, establish yourself in the marketplace. Look at back end products that will compliment yours. How can you add value to your product range? If you employ people, then you will need to manage/ guide them and you will need to take care of things like payroll, administration, office, facilities, appraisals etc. Business accounting, financial planning, business planning, marketing, sales and just about everything will fall in your realm as an entrepreneur.
Be sure to test as much as possible; check the numbers frequently, automate as much as possible within your business. Above all be open to other ideas and learn all the time and have fun with your business.
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