Home stagers who haven’t already done so should download a copy of Debra Gould’s free report “Ask Staging Diva: Can I grow a home staging business in a depressed economy?” to learn more about the current economy and its effect on the home staging industry.
Part of the reason for the current foreclosure situation is that people were buying homes they just couldn’t afford. This was due in no small part to the fact that home prices were increasing at unprecedented rates, and salaries could in no way keep up with these inflated prices.
If the real estate market becomes more realistically priced, is that really a bad thing?
NAR’s Housing Affordability Index (which measures the relationship between home prices, mortgage interest rates and family income) rose 10.9% in December 2008 to its highest level since tracking began in 1970.
In other words, more people can afford to buy homes now than in the last 39 years!
First-time buyers currently make up a full 41% of all buyers in the United States, and with the rising Housing Affordability Index, this percentage will probably grow. These first-time home buyers often have the strongest emotional response to homes that have been staged because they’ve never had the experience of buying a home before. Stagers help them see the home in its best light and help them imagine themselves living there.
Canada, with a total population of just over 33 million, is a much smaller real estate market. It has not experienced the same turmoil as the United States because of much stricter banking and lending laws. However, the Canadian real estate market has declined both in the total number of home sales and in average prices.
According to The Canadian Real Estate Association (CREA), national MLS home sales fell 17% in 2008 and are expected to fall an additional 16.9% to 360,900 units in 2009. They project a rebound in 2010 with total national home sales increasing 10% to 396,600 units. CREA President Calvin Lindberg says, “The essential selling ingredients in today’s market are realistic pricing, marketing, and preparation.”
Preparation = Home Staging!
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