If you haven’t yet downloaded your copy of Debra Gould’s popular free report, “Ask Staging Diva: Can I grow a home staging business in a depressed economy?” you should do so now. It’s packed with information like this that can help you sell your real estate staging services to all the distressed home owners out there in this market!
Home staging continues to grow in popularity as real estate prices continue to decline. We’re seeing low prices because of the basic economic law of supply and demand. In most parts of North America there are lots of houses for sale which makes properties less valuable – buyers have a great selection.
In a buyer’s market like this, home staging is a sought after service because of the many sellers trying to get their home to stand apart from competing properties in their price range.
Another big reason for the popularity of home staging in this economy is that home sellers fear they’ll lose their home’s equity when they sell. These savvy homeowners are willing to do what it takes to boost the prices they get for their homes. This includes investing in home staging services.
A professional home stager is a light at the end of the tunnel for a desperate homeowner being told constantly by their real estate agent that they need to lower their asking price to attract more buyers.
If a home doesn’t show well, often these price reductions don’t have the desired effect anyway. The house continues to sit inactive on the market, while the anxious seller copes with the lack of interest in his listing and contemplates how much money he’ll lose when the house finally does sell.
An investment in home staging services always costs less than another price reduction, which is money right out of the seller’s pocket. If you are a real estate agent or a home stager, you should emphasize this selling point in your sales presentations with home sellers.
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