How Advertising and Marketing Differ!

Bringing a good sales turnover is the idea of advertising and marketing. We want to distribute our goods to most of the people to pass on maximum benefit to the society. This will automatically bring more revenue to the entrepreneur.

MARKETING IS REAL DISTRIBUTION!

We have a good stock of commodities produced at our end as well procured from sources. We want to distribute the goods to various sectors of the people in the society.

RETAIL SELLING!

As a small entrepreneur, you will not hesitate to sell your own products directly to the people who attend a rural weekly shandy or urban daily market. You will sell your goods directly to the consumer on the streets of a busy city street.

You will supply goods in whole sale price to the retail shops and commercial super stores for retail selling. You will be ready to depart certain portion as commission or retail profit for their selling courtesy.

WHOLE SALE DISTRIBUTION!

This will comprise of a chain of selling action by the people in an order. There is a whole sale supplier to distribute your goods to the retail stores. There is a distributor at a district level to supply in bulk to the whole sale merchant.

There is a stockist at the state level who will stock a good volume of your products and ready to supply the goods in truck loads to the wholesale merchant as and when he receives an order.

You know well there is a clearing and forwarding agent who meets the needs of the stockists in huge volumes and deliver goods either to the stockist-godowns or the whole sale merchant’s place on the direction of the stockists.

MARKETING EFFORTS AT EVERY MARKET PLACE!

You need to make all sales and marketing efforts at all the stages of distribution till it reaches to the final consumer’s shopping place. You will see that your products are distributed evenly to all the potential market places, so that is available at the instant request of the final consumers.

You may need to have a set of business offers benefiting to all the people in the distributors-channel.

ADVERTISING TO SUPPORT SALES AND MARKETING!

Advertising is dissemination of information about the product in a special attractive style so that the final consumers and the chain of distributors are attracted to the product. It is needed now and then and every stage and every level of sales and distributions of the products.

This is to mean that you need to advertise for the products to sell largely at the tail end or consumers’ end and also at all the levels, say, whole sale, distributors, stockist and C&F.

The advertisements may vary, but they should be very attractive to all the sectors of the proposed potential consumers.

Hence, marketing is distribution while the advertising is supporting the distribution. Both aims to make the products reach the final consumers through a supply chain!

Entrpreneurs can bring Business Growth by taking New Marketing Opportunities!