For more information about growing a home staging business in our current economic climate, download a copy of Debra Gould’s free report that home stagers everywhere are talking about; “Ask Staging Diva: Can I grow a home staging business in a depressed economy?”
With an abundance of houses on the real estate market pushing prices downward, buyers have more power in any negotiation. They know the seller needs to sell their house more than they need to buy it. After all, there are plenty of homes to choose from!
In part one of this two-part article, the basic economic law of supply and demand and how it affects the real estate market was explained.
Home staging right now is more important than ever because of this shift in the balance of power from sellers to buyers.
The key to boosting demand for a particular house is to generate excitement and a perception that the property may not be available for long. In other words, home staging helps shift the power balance back to the seller by making the property appear “hot” even in a slower market.
Here’s a perfect example of this dynamic at work. For her very first staging project, Staging Diva Graduate Kathy Vernon of Texas-based Staged by Dream Weavers transformed a house that had been on and off the market for two years and was attracting no interest from buyers.
The owners were spending three hours a day commuting for work and were desperate to sell. After Kathy finished rearranging the furniture, decluttering and accessorizing the home, it sold to the first couple that saw it. The agent even got a backup offer in case the first deal fell through.
By creating an environment for buyers to fall in love with a property, home stagers can hasten the sale as prospective buyers worry their “dream home” may be bought up by someone else.
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