Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.
For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting
Tips at http://www.promotingtips.com
You know the power and importance of knowing the fear that plagues your customers. But do you know how to determine this fear? Should you just guess? Should you use your own fears as a guideline? No. Guessing and using your own fears will not adequately serve your customers and in fact could hurt your bottom line.
So how should I figure out the fear of my customers? Should I just ask them? Wouldn’t that be the easiest and most direct way to find out this information? No. Common sense says that people will be open and tell you exactly what ails them. Unfortunately, people probably won’t tell you their real fears for a variety of reasons. They may be embarrassed and not want to admit their fears. For example, they may be embarrassed by their weight and not want to admit that they fear they will die soon from being overweight. Plus, some people are simply shy and/or don’t feel comfortable discussing problems with anyone, but their family.
Another reason you probably won’t be able to determine their true fears is because people don’t always know their fears. This means that some of their fears are on the unconscious level, so they have no idea that they fear something.
So instead of asking people to name their fears, you should present the following five questions:
1.) What is your biggest challenge with (insert topics such as “business”, “diet”, etc. It depends on your product, services, and customers.)
2.) How come the answer to question #1 is your biggest challenge?
3.) What is the worst thing that could happen if you don’t meet that challenge?
4.) If that (your answer from question #3) were to happen, what could that end up costing you? (Make sure to get a number for an answer.)
5.) What would it be worth to you to make sure that (answers to question #3 and question #4) doesn’t happen?
Here’s an example of answers:
The problem was that an individual had trouble following through. He felt like his daughter required too much of his time. The worst thing that could happen was that he would miss out on sales. It would end up costing him millions of dollars in losses. It would be worth millions of dollars to overcome this challenge.
So as a business you can create a product or service that helps this individual learn how to follow through so he can earn millions of dollars. This is a simple example, but demonstrates how to determine the fear of your customers.
- Related Videos
- Related Articles
- Ask / Related Q&A
- 7 Strong Steps to Move From Business Fear to Business Faith
- A Home Based Business Fear
- Conquer your Business Fears
- Should Small Business Fear the Competition?
- Fear and Faith
- Online Business Entrepreneur: Understand the Five Facets of Fear to Achieve Success
- What is Holding You Back in Growing Your Home-based Business?
- Home-Based Business - Is It Right For You?




Bouncing Castles Rentals
By: Tyronne Jacques | 15/11/2009Renting Party castles is not a get rich qick business, however you will build wealth over time. This articles is part of a training series from Bouncing N Cash, for more article like this please visit our website. www.bouncingncash.com
Entrepreneurial Myths: The Truth Behind Them
By: Rob Warlow | 15/11/2009There are typical barriers that so called friends and advisors, put in your way if you are thinking of starting a business. The barriers to starting a business are built on the back of myths about the pitfalls and challenges which surround running your own business. We take a look at some of these myths and reveal them to be exactly that … just myths!
COPY THIS IDEA----You can make $700-1000 per day from your home
By: clinton | 15/11/2009Make money whyle you sleep, how would you like to wake up every day without the alarm clcok, buy with your mind on the huge amount of noney you have made whyle you sleep?.
5LINX: Moving at the Speed of Sound
By: Mark H. Pepper | 15/11/20095Linx- A Premiere VoIP Telecommunication MLM Company Claims to Offer Cutting Edge Technology in the 21st Century. Is its recent claims just a knee jerk response to the recent successful campaign launch of their fellow tele-com competitors?
Starting a Business in Canada - Part 2 of 2
By: Jenny Lin | 15/11/2009This article is a continuation of "Starting a Business in Canada - Part 1 of 2" written by Jenny Lin, CGA.
Starting a Business in Canada - Part 1 of 2
By: Jenny Lin | 15/11/2009A comprehensive overview of starting a business in Canada, with an emphasis on financing, legal structure, personal liability for business debts, and financial management among other areas.
Before you jump into the Party Rental Business
By: Tyronne Jacques | 14/11/2009Getting a company to sell you bouncing castles is the easy party, but how do you build a business? We answer all the cash questions, and guide you to profits.
Entrepreneur Winners Start Immediately While Naysayers Lose At The Opportunity - Why You Ask?
By: Cindy Weathers | 14/11/2009Entrepreneurs with a strong desire to succeed and reach financial freedom don't put off their goals, they get going right away!
“distinctions of Success: What is it That Makes the Difference? – Part I”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipWhat are the secrets to success? Find out four distinctions that can set you up for success.
“reprogram your Mind to Achieve your Goals”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipDo you limit your goals because you believe that you “shouldn’t” do something because friends and family have told you not to? Learn how changing your mindset can enable you to achieve your goals and much more.
“the Power of Attraction”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipLearn how to use the power of attraction. Find out how your mindset can bring the things you desire right to your doorstep.
“how to Attract your Goal Income Each Month”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipDo you worry about your income level each month? Most people do. Learn how to change your mindset and break the chains of this worry through the power of attraction.
“how to Determine the Fear of your Customers”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipKnowing the fear of your customers is easy, right? You can just ask them. Think again. Read on to find out how to find the true fears of your customers and rake in massive amounts of sales.
“fear – your New Best Friend”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipAre you missing out on thousands of dollars in profit? You could be if you don’t understand how to apply the three steps to creating wealth.
“the Thin Man Versus the Muscle Man: Which One Do you Want to Be?”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipIf you want to build lasting wealth then you need to understand the underlying motivation that prompts people to buy your products and services. Read on to find out the motivation that will have customers throwing their money at you.
“6 Faq About Internet Businesses”
By: Matt Bacak | 14/07/2007 | Online BusinessDo you have questions about building your subscriber list, giving away freebies, and spam? Check out this article for answer to frequently asked questions on these topics and much more.