Is your website presenting a professional first impression and generating interest in your products or services? If not, your sales may be low and your staff may be working hard for poor results.
To find out if your website is doing its job, you can do a five-minute quick check. Imagine for a moment that you are a buyer from your target market and surf your own company’s website as if you are seeing it for the first time.
Now, think about whether you could easily answer the following questions:
* Why would I buy from this company instead of another one?
* What is the company’s specialty service or product line?
* Does the site speak about the benefits to me and explain the features, or does it focus on the company itself and its products?
* Am I motivated to take a specific action when I visit this site?
* Can I find basic information quickly?
* A great website qualifies your prospects so that they will have a strong sense of whether they are really interested in your product or service. It also motivates qualified prospects to make the purchase with less reliance upon the sales staff.
You’re paying for your Internet presence. Maximize your investment by making sure that your website is doing its job well!
About the Author:Dot Olonovich helps executives and businesses to improve their relationships and profitability through professional-quality communication and writing. She specializes in user manuals, software manuals, and procedure manuals for technology-oriented companies. For more information on business communication topics, you’re welcome to visit the Logical Writers’ team blog at www.logicalwriters.com.
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