At the end of December 2006 my husband and our launched our first company. My husband is an IT guru and my background is marketing, so using our combined skills we decided in May 2006 to develop a website. We chose on an auction website as our first company, as we thought this would be fun, engaging and challenging. We recognised the obvious dominance of other sites in this space, but didn’t let that deter us, as we felt we could offer an alternative. We put together a business plan and decided on a January launch date, with the aim of targeting people who wanted to swap or sell unwanted Christmas presents. From this spurred the name of our site www.unwantd.com – which we purchased through network solutions.
I did lots of research and found a site PRWeb, on which to post a statement about the site's launch. I found a template for guidance on how to write a PR document and set about writing my very first company Press Release. (I’ve posted an example of our press release for unwantd.com for Cyberneur members in the tools & services/resources area click here to see. ) I’d recommend any new website owner write a press release as it gets syndicated on lots of sites on the web and you end up with lots of inbound links.
The financial part of our business plan highlighted that our budget was tight – we didn’t have hundreds of thousands to spend on google ads or any other form of advertising. This meant I had to get my head around google ads (and I’m still learning!) and rely on word of mouth through friends and family, we accepted that the volume of traffic would be slow and increase over time.
We decided to offer all listings on the site for free and only charge for additional features such as highlighting an item or using the mobile phone text service (so users can be notified via their mobile of a sale). The look and feel of the site is very friendly using colour and small cartoon type characters. We decided on “Simply Swap or Sell it” as our tag line – as it is a great call to action. The site is aimed at a worldwide audience and I’m glad to say we have lots of faithful users to date.
Unwant'd - Swap or Sell unwanted gifts, music, sports, travel, electronics, movies, toys and more
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Credit cards responce
By: linakex | 26-09-2007
responcewhat is the responce (%) to sell medical insurance program through credit cards direct mail - ecxisting clients
HPI query
By: keef083 | 21-07-2007
I bought a motor cycle for cash and now want to sell it. I did an HPI check and it has come back as having outstanding finance on it. How can I change the HPI status or am I now stuck with the bike for good.
Please help as quickly as you can - Need to sell a ticket to Cirque Du Soleil for Washington D.C. venue on Nov. 23!
By: Ecrivaine32 | 12-11-2006
Where can I quickly sell a concert or show type of ticket I already purchased for a certain local venue? I purchased a ticket for Cirque Du Soleil but now I cannot use it. It is for Nov. 23 in Washington D.C. - Know of any sites PERIOD for this use, or for the local D.C. area? I don't want to pay for an ad in the paper because this kind of defeats the purpose of making any money off of it for me. Thanks in advance.
In the 1917 work of art by Marcel Duchamp the ...
By: Tivoli | 03-11-2006
In the 1917 work of art by Marcel Duchamp the "fountain" he exhibited a ready made urinal which he titled fountain and signed. How much did it cost him then, and how much would it cost to buy this art piece today ?
Pricing a new program
By: nimo27 | 04-10-2006
how do i price a program that i made in order to sell it
Price for used computer?
By: Shay | 05-09-2006
How much can I take for an old Pentium II box complete with everything..? It works fine, and can totally be used for word processing and basic e-mail and stuff on Win98SE or whatever.
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