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Fact 1:
YouTube is not restricted to short-form user-generated content. Thousands of premium content partners, from Sony to Disney to Universal Music, and fans can find 100's of full-length feature films and thousands of full-length TV series on YouTube. The world first of Joy Luck Club director Wayne Wang’s film, “The Princess of Nebraska,” was viewed 165,000+ times during the first 48 hours — the same as landing the 15th spot on the Hollywood box office ranking.
Fact 2:
YouTube videos are NOT poor quality or of poor quality. Full HD videos are on YouTube, already more HD videos than any other video website. Hundreds of thousands of HD videos are added to the site every month, and tens of millions are viewed every day. Earlier this year, CNET’s WebWare called YT the best HD video service on the web.
Fact 3:
Traffic, growth, and uploads are good for YouTube’s bottom line. There’s been a lot of speculation lately about how much it costs to operate YouTube. With turnover estimates ranging from $120 million to $500 million, and costs on an similarly large range, it seems people can pick any theory with any associated number they have about this business. The truth is that all the infrastructure is built from scratch, which means models that use standard industry pricing are too high when it comes to bandwidth and similar costs. YT is at a point where online advertising growth is definitely positive for the bottom line, not negative.
Fact 4:
Online advertisers are not scared of YouTube. Over 70% of Ad Age Top 100 marketers ran campaigns on YouTube last year. They’re promoted videos,overlays and bought the home page. Many are organizing contests that encourage the uploading of user videos to their branded channels, or advertising exclusively on popular user partner material (see Carl’s Jr.). Advertisers just want control, so YT is continuing to invent tools and targeting products that give advertisers more control over where their ads appear on the site. More will follow on that front soon.
Fact 5:
YT is only monetizing 3-5% of the site. This oft-cited statistic is outdated and incorrect, and continues to raise much speculation. In my view, the ratio is of less importance than the total number of monetized views, and YouTube is now assisting partners generate revenue from hundreds of millions of video views every week in the US (and billions across the globe), more than any other video web portal has total views. Monetized views have more than tripled in the past year, as they’re adding partner material very quickly.
YouTube is not restricted to short-form user-generated content. Thousands of premium content partners, from Sony to Disney to Universal Music, and fans can find 100's of full-length feature films and thousands of full-length TV series on YouTube. The world first of Joy Luck Club director Wayne Wang’s film, “The Princess of Nebraska,” was viewed 165,000+ times during the first 48 hours — the same as landing the 15th spot on the Hollywood box office ranking.
Fact 2:
YouTube videos are NOT poor quality or of poor quality. Full HD videos are on YouTube, already more HD videos than any other video website. Hundreds of thousands of HD videos are added to the site every month, and tens of millions are viewed every day. Earlier this year, CNET’s WebWare called YT the best HD video service on the web.
Fact 3:
Traffic, growth, and uploads are good for YouTube’s bottom line. There’s been a lot of speculation lately about how much it costs to operate YouTube. With turnover estimates ranging from $120 million to $500 million, and costs on an similarly large range, it seems people can pick any theory with any associated number they have about this business. The truth is that all the infrastructure is built from scratch, which means models that use standard industry pricing are too high when it comes to bandwidth and similar costs. YT is at a point where online advertising growth is definitely positive for the bottom line, not negative.
Fact 4:
Online advertisers are not scared of YouTube. Over 70% of Ad Age Top 100 marketers ran campaigns on YouTube last year. They’re promoted videos,overlays and bought the home page. Many are organizing contests that encourage the uploading of user videos to their branded channels, or advertising exclusively on popular user partner material (see Carl’s Jr.). Advertisers just want control, so YT is continuing to invent tools and targeting products that give advertisers more control over where their ads appear on the site. More will follow on that front soon.
Fact 5:
YT is only monetizing 3-5% of the site. This oft-cited statistic is outdated and incorrect, and continues to raise much speculation. In my view, the ratio is of less importance than the total number of monetized views, and YouTube is now assisting partners generate revenue from hundreds of millions of video views every week in the US (and billions across the globe), more than any other video web portal has total views. Monetized views have more than tripled in the past year, as they’re adding partner material very quickly.
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