Joshua Feinberg is the author and editorial director of the Computer Consulting Kit Home Study Course, which helps computer consultants, VARs, integrators, solution providers, and managed services providers get more of the best, steady, high-paying small business (SMB) clients.
If you are planning to open a computer repair shop, you need to remember that “slow and steady wins the race.”
When it comes to starting a repair shop, you can’t just go in there with guns blazing on Day 1 of business and expect to get instant clients just by being aggressive and talking about how great your services are.
What can you do to build trust among your customers and really get your business started on solid footing as you open a computer repair shop?
Remember Computer Repair Marketing is a Systematic Process.
Maybe you feel like you’re doing everything right when it comes to marketing your repair company. You’ve joined some organizations, gone to some networking meetings, met some non-competing business owners in the IT field, and have been giving out your business cards everywhere … but you’re still not getting any response.
What’s the problem? Likely, you haven’t given your efforts enough time to produce results. Merely joining an organization is not enough to get people through the doors of your shop. However, if you have been active with your marketing activities for six months and still nothing is happening, you probably need to try another organization and some other marketing approaches.
Your Computer Repair Shop is Built on Personal Relationships.
As you open a computer repair shop, take everything slowly with new customers and let relationships evolve naturally. You usually can’t expect to go to one or two meetings and make a $25,000 sale. And if you do seem to have that beginner's luck, go right out and buy a lottery ticket because the odds are just about the same. Sometimes an unexpected client project windfall will come up and literally land in your lap because your timing is perfect, but most of the time you really need to work on building the essential “know, like and trust” of personal relationships.
If you have a warm personality and are friendly and charismatic, you will be able to build great personal relationships. Working in computer repair means working with people; you can’t be a loner, or hide in the back room and expect to do well when you open a computer repair shop.
Also, remember that with personal relationships, first impressions are really important. You need to build a rapport with the people you meet by dressing professionally and working on building your business chemistry. Make sure to also send business their way if you find someone that needs their services.
In this short article, we talked about 2 ways to ramp up your computer repair marketing and customer relationships as you set the stage for a new business. Learn more about how to open a computer repair shop that will attract steady, high-paying clients now at http://www.OpenAComputerRepairShop.com
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