Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.
For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting
Tips at http://www.promotingtips.com
Let me tell you a story. A thin man takes his girlfriend to the beach. While sitting on the beach a man with huge muscles approaches them. The thin man’s girlfriend is intrigued by the muscle man. The thin man fears that his girlfriend will like the muscle bound man better. He is correct because she not only talks with the muscle man, but leaves with him. The thin man is very upset, but decides to take action.
When the thin man arrives home he orders a home study course about building muscles. He works day and night on the course and builds muscles. The next summer he sits at the beach with his new girlfriend. The thin man turned muscle man no longer is fearful of losing his girlfriend because he is confident with his new body.
What does this type of story represent? How do you think the thin man felt when the muscle bound man showed up? He felt shame, power, envy, respect, and fear. He wanted to exact revenge. These feelings of fear prompted the thin man to purchase a home study course that would help him out or give him relief from being a thin man. These feelings also demonstrate that the underlying motivation to buy the home study course was fear.
Now think about your business. How can you apply this story to the customers you serve and the products you sell? While the story talked about fitness, it can also cover business situations. Do you feel like your business is a “thin man” going to be beaten by a “muscle bound” man? Does this competition make you feel fearful? Are you looking for a promise of relief? Are you willing to spend money to gain this relief?
You most likely answered “yes” to those questions which are exactly what you want your customers to do. In order to build wealth in your business you need to find your customer’s fear, provide a promise of relief through your products and services, and make a credible promise to relieve that fear that will prompt customers to give you their money. This is the formula for success and building lasting wealth.
- Related Videos
- Related Articles
- Ask / Related Q&A
- 7 Strong Steps to Move From Business Fear to Business Faith
- A Home Based Business Fear
- Conquer your Business Fears
- Should Small Business Fear the Competition?
- Fear and Faith
- Online Business Entrepreneur: Understand the Five Facets of Fear to Achieve Success
- What is Holding You Back in Growing Your Home-based Business?
- Home-Based Business - Is It Right For You?




Bouncing Castles Rentals
By: Tyronne Jacques | 15/11/2009Renting Party castles is not a get rich qick business, however you will build wealth over time. This articles is part of a training series from Bouncing N Cash, for more article like this please visit our website. www.bouncingncash.com
Entrepreneurial Myths: The Truth Behind Them
By: Rob Warlow | 15/11/2009There are typical barriers that so called friends and advisors, put in your way if you are thinking of starting a business. The barriers to starting a business are built on the back of myths about the pitfalls and challenges which surround running your own business. We take a look at some of these myths and reveal them to be exactly that … just myths!
COPY THIS IDEA----You can make $700-1000 per day from your home
By: clinton | 15/11/2009Make money whyle you sleep, how would you like to wake up every day without the alarm clcok, buy with your mind on the huge amount of noney you have made whyle you sleep?.
Starting a Business in Canada - Part 2 of 2
By: Jenny Lin | 15/11/2009This article is a continuation of "Starting a Business in Canada - Part 1 of 2" written by Jenny Lin, CGA.
Starting a Business in Canada - Part 1 of 2
By: Jenny Lin | 15/11/2009A comprehensive overview of starting a business in Canada, with an emphasis on financing, legal structure, personal liability for business debts, and financial management among other areas.
Before you jump into the Party Rental Business
By: Tyronne Jacques | 14/11/2009Getting a company to sell you bouncing castles is the easy party, but how do you build a business? We answer all the cash questions, and guide you to profits.
Entrepreneur Winners Start Immediately While Naysayers Lose At The Opportunity - Why You Ask?
By: Cindy Weathers | 14/11/2009Entrepreneurs with a strong desire to succeed and reach financial freedom don't put off their goals, they get going right away!
The Feast to Famine Cycle
By: Tyronne Jacques | 14/11/2009The article is part of a series titles "Surviving the tough times in the Party Rental Business". This section presents serveral strategies for surviving the winter off season. For more information on perfecting your party rental operation please visit out website www.bouncingncash.com
“distinctions of Success: What is it That Makes the Difference? – Part I”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipWhat are the secrets to success? Find out four distinctions that can set you up for success.
“reprogram your Mind to Achieve your Goals”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipDo you limit your goals because you believe that you “shouldn’t” do something because friends and family have told you not to? Learn how changing your mindset can enable you to achieve your goals and much more.
“the Power of Attraction”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipLearn how to use the power of attraction. Find out how your mindset can bring the things you desire right to your doorstep.
“how to Attract your Goal Income Each Month”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipDo you worry about your income level each month? Most people do. Learn how to change your mindset and break the chains of this worry through the power of attraction.
“how to Determine the Fear of your Customers”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipKnowing the fear of your customers is easy, right? You can just ask them. Think again. Read on to find out how to find the true fears of your customers and rake in massive amounts of sales.
“fear – your New Best Friend”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipAre you missing out on thousands of dollars in profit? You could be if you don’t understand how to apply the three steps to creating wealth.
“the Thin Man Versus the Muscle Man: Which One Do you Want to Be?”
By: Matt Bacak | 21/07/2007 | EntrepreneurshipIf you want to build lasting wealth then you need to understand the underlying motivation that prompts people to buy your products and services. Read on to find out the motivation that will have customers throwing their money at you.
“6 Faq About Internet Businesses”
By: Matt Bacak | 14/07/2007 | Online BusinessDo you have questions about building your subscriber list, giving away freebies, and spam? Check out this article for answer to frequently asked questions on these topics and much more.