Tom Smart Twitter marketing
Ok so you must have at least heard of twitter by now and I am also going to assume you have a twitter account already setup.
So how to start using #Twitter for marketing.
At first glance you would think that the market here on twitter is confined to media fiends ,early technology adopters,socila media practioners and those interested in future communications.This is certainly true but not comprehensive so how do you work out if twitter is where your customers hang out. Here is the best way of doing that.
1: Use Twitter For real time market research
Go to tweetlater.com and create an account.
There you can create a tracker for keywords about your business, these can be emailed to you there is also an rss feed you can plug into google reader.You will be amazed at what comes back.
This alone should give you some valuable insight to what people think about your business or product.
Twitter proves itself to be an invalubale realtime market research tool for any business.
2: Use twitter to promote your brand.
Now having done some research you can jump in and start interacting with your potential customers but wait there are seriuos pitfalls to overcome.
You have to have a strategy you have to decided what persona you are gong to portray online and this is where companies most often loose the plot.
You have to remember to succeed at social networking you have to be “Social and Network”
So don’t just plug your company, if your product or service solves a problem tweet about that first.
Run competitions offer advice and expert opinion in your field build trust first then sell.
Once you have them you will be amazed at what loyalty you can create online
SO jump in feet first but be savvy.
To save severe embarrassment online and possibly thousands of pounds in unforeseen damage to your company reputation see our other posts!
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