You've probably seen them advertised or subscribed to a few. E-zines seem to be sweeping the Internet and filling mailboxes. Maybe you've thought about creating your own for your site, but decided against it for any number of reasons. Maybe you didn't see how e-zine marketing could help. Maybe you decided that maintaining an e-zine would be too much work. Maybe you didn't think anyone would pay to subscribe, and why go through all that work for free? Well, here are some responses to your excuses.
E-ZINE MARKETING WON'T BOOST SITE TRAFFIC
You've probably got repeat users on your site; those dedicated few who check up on you everyday to read any new posts no matter what. Obviously an e-zine won't make them come back more frequently. They already visit every day! How much more do you want them to view your site?
Then you've probably got those people who check you out once in awhile when they think of it. Those people might only visit the site once a month. What if they had subscribed to your e-zine because they liked your site so much and received it in their mailbox once a week? Wouldn't that remind them to go visit the site more?
And what about that one time user who came to your site, loved it, and then suffered from a minor head injury and partial amnesia and forgot all about your site. No traffic from this person. But what if they had subscribed to your e-zine? The reminder would be sitting in their mailbox, which they had stored the username and password for in case they did succumb to partial amnesia, and they would once again be able to visit your site. And who knows? Maybe visiting your site could trigger all of their memories to return. You'd be seen as the hero you are, all thanks to an e-zine.
And if you simply mail out the password to subscribers and have the e-zine posted on your site, then every time a subscriber reads the e-zine, they add one more hit to the site.
E-zines are a regular reminder to Internet users that your site is still around and worth checking out.
AN E-ZINE WON'T MAKE ME ANY MONEY AND ISN'T WORTH MY TIME
Oh contraire. E-zine marketing can and does produce revenue. Ignore the fact that in the last section I showed you how e-zines increase site traffic and thus revenue. Think for a moment about affiliate marketing. What if you place some of your affiliate marketing links within the e-zine? By doing that you are sending your revenue generators directly to mailboxes instead of being forced to wait for consumers to come to you!
Also, who said that the e-zine has to be free, or that you can't have an upgraded e-zine available for a small fee? The upgraded version could have extra articles, more frequency or other nifty features that people would be dying to pay for. If people like what you have to say, then they will be willing to pay for it.
AN E-ZINE WOULD BE TOO HARD TO PRODUCE
As with so many things on the Internet, you have to remember that you're not alone. There is an entire market out there of people whose job it is to help you market online, and e-zine marketing is no different. There are websites out there that you can buy articles from to post and sites devoted to writers trying to find freelance jobs just like writing for your e-zine. Programs can be downloaded to help you with your formatting, and contact lists in e-mail programs make mass mailing a cinch.
I am not saying that creating an e-zine will be as easy as eating a sandwich, but it can be done without an obscene amount of work. The benefits are absolutely worth the cost in time or money. In today's Internet, e-zine marketing is a tool that cannot be ignored.
About the Author:David Hudson, webmaster of webcashlink,
business articles author, and a super affiliate,
can help you with your online business.
Visit: Webcashlink
Got a Question? Ask.
Ask the community a question about this article:
Q&A Powered by:
Latest Ezines and Newsletters Articles
Shopping Safely Online With Sean's 5 Point Inspection Plan
By: Sean Estabrook | 13/09/2008
Shopping safely and securely online, should be your #1 concern this upcoming holiday season. With the recent boom in Internet merchants there is no shortage of competition, so pricing shouldn't be an issue. The questions that need to be asked are. Are their first concerns your safety and quality of service? Or Their profits? With Sean's 5 point inspection plan you will know what to look for in a quality merchant BEFORE having any of your sensitive information compromised.
Truly Woman Magazine Launched Online
By: Nerissa Golden | 11/09/2008
Announcing the launch of the latest product from the Truly Caribbean Network. Truly Woman magazine is a new opportunity to aspire women to fulfill their purpose and live a life of passion and with joy.
What An Editor Can Do For Your Business
By: Robert Starr | 08/09/2008
There are several things editors do to help business.
Learn the Fundamentals of SEO With Gabby Libacao
By: Steph Cooper | 05/09/2008
Gabby Libacao, an expert in SEO, will be conducting Search Engine Optimization training on August 26, 2008 in Legazpi City. The said activity is aimed at producing SEO experts in the Philippines.
How Would You Like To Make The Right Newsletter
By: Matthew Stanton | 22/08/2008
Newsletter are informative materials which help one person to know more of the company, probably some updates of what it has been doing and projected activities that may be upcoming. A newsletter is very important in any business.
Men Adventure and Adult Magazine – for Male Sexual and Adventurous Freak
By: Om prakash | 19/08/2008
Adventure magazine includes information about various adventure sports such as trekking, rock climbing, water rafting, bungee jumping, etc. Most of the men are interested in adventurous sports. You will get information about the places of adventure sports, equipments that you should use and much other guidance.
Online Travel Magazine – Incredible Source for Travelers
By: Om prakash | 12/08/2008
Travel magazine providing details about those places where you never visit. You will find travel tips that could save your valuable money wherever you go. Not only students are interested in these types of magazines, it appeals to the travelers of all age group and gives you right information about that place where you want to visit.
Magazine Subscriptions – Online Vs. Offline
By: Arvind | 11/08/2008
Magazine subscriptions are perfect for online retail. Online retailers of magazine subscriptions can avoid the difficulties of printing the magazines, warehousing, storage, and the trouble of posting them out. Through the growing number of affiliate websites you don’t even have to process payments!
More from David Hudson
How to Promote your Affiliate Marketing Programs
By: David Hudson | 18/07/2006 | Affiliate Programs
Affiliate marketing can be a great way to make some residual income online. If you use your affiliate marketing properly, you can actually make a fair amount of money.
How to Create a Successful Home Business
By: David Hudson | 18/07/2006 | Home Business
The Internet is full of ways to create a foolproof home business that makes you rich quickly and easily. I'm here to tell you that these offers are mere fallacies. There is no home business that is quick and easy and will instantly triple your income.
What to Look for in a "ghost-writer" for your Online Business
By: David Hudson | 18/07/2006 | Affiliate Programs
Finding a writer for your online business can be a daunting task. If you've done your search right, you've probably had more writers respond to you than people who try out for American Idol (OK, probably not, but you've probably got 5-10).
Do I Need Promotional Business Products?
By: David Hudson | 10/07/2006 | Affiliate Programs
The importance of promotional business products depends on how serious you are with your business venture.
Goal Setting Adds Purpose to your Online Business
By: David Hudson | 10/07/2006 | Affiliate Programs
People used to come to my high school and talk about how important it was to have goals. "You have to set realistic but ambitious goals for your life in order to feel fulfilled with life.
Work at Home Online Instead of at Work
By: David Hudson | 10/07/2006 | Communication
The information super highway is quickly becoming the revenue super highway. Online, work-at-home opportunities are as common as pigeons in New York. Thousands of people are quitting their jobs, working from home and making money.
Article Marketing to Boost Site Traffic
By: David Hudson | 15/06/2006 | Article Writing
You've been writing great articles for your website or blog, keyword rich, insightful pieces that should be studied in marketing classes. You've probably seen an increase in site traffic since you started writing using SEO.
How to Write Effective Articles
By: David Hudson | 15/06/2006 | Article Writing
A website is only as good as its content. If people don't want to read what is on your site, then they will not use your services, either because they don't trust you or don't have the patience to sort through the content to find out what your service is.
Writing 
