Go to Fashion Watches
The term “fashion watches” seems a little odd at first sight: one immediately wonders whether fashionable watches was meant. Those with philosophic tendencies would be inclined to further speculate if perhaps fashion watches refer to timeless fashionable watches, while fashionable watches are merely currently fashionable. A third possible level of complication arises if so-called designer watches are allowed for consideration!
And you thought a watch simply told the time. But fashion watches do more than tell time – they tell of the wearer’s sense of style, reflecting his or her personality. And that’s the truest function of a fashion watch, not so much to tell the wearer the time of day but to tell the rest of us about his or her tastes. Fashion watches and fashionable watches both declare their owners’ attitudes, but fashion watches are probably meant to be always in fashion, always in style, while fashionable watches will probably prove to have been of only passing interest. Such a distinction is not mere idle sophistry if it is remembered that watch collecting can be a serious business, with tens of thousands of dollars routinely spent on a single timepiece by dedicated horologists.
Fashion watches may not, however, be a term taken seriously by most horologists, for whom something either is a watch or isn’t. Indeed, the label may simply be a marketing invention by retailers. After all, how else to distinguish one’s products? The general public believes watches to be simply watches. Digital or analog, electronic or mechanical, it’s enough for most people that something which is worn on the wrist can tell the time and date. The devices may play music, or surf the web, or make telephone calls, or broadcast television programming – it’s still a watch. Just a watch.
No so to the serious watch collector, whose enjoyment comes from contemplating all the particular ways that the watch keeps time. While the connoisseur can enjoy fashion watches, these things are meant to function more as an article of clothing that only happens to tell time. Thus when talking about fashion watches the only subject available for discussion is aesthetic design. And there isn’t much to talk about then, is there? After all, “there’s no accounting for taste,” or so an old proverb advises. Yet opinions complement fact and make life fun, like shadows working with light to give the impression of depth. Thus fashion watches will draw attention and, for the best of them, popular acclaim.
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