Wills Lifestyle India Fashion Week

The much awaited Wills Lifestyle India Fashion Week scheduled for 24- 28th Oct at Pragati Maiden has taken its first step towards making it a extravagant affair by organizing  its female model auditions on Oct 5th in the capital. With each passing season, the Indian fashion runway is witnessing an increased number of Firang models and this season will be no different, at least this is what can be predicted from the scores of foreign models we saw at the audition. Theses gorgeous faces from west were not only confident but also gave the best poses to shutterbugs. Judging all the contestants were, reputed names of the fashion industry like designer Anjana Bhargava, Namrata Joshipura and Rahul Khanna Fashion Choreographers - Aparna Bahl and Senior Model – Laxmi Rana. The esteemed jury members short-listed 13 future muses out of 48 for several attributes, such as their confidence, poise, sense of carriage and perfect attitude. Promoting and encouraging new talent is one of the key objectives of the FDCI. Models are important stakeholders of the Indian fashion industry and therefore the model auditions are an essential medium for selecting exceptional talent who would walk the ramp at the Wills Lifestyle India Fashion Week for the first time. The jury was looking for fresh faces to launch on the runway of WIFW as part of their commitment to provide a platform for new talent.

When asked what she felt about the quality of the new recruits and what they could adhere to as a winning formula, Namrata Joshipura answered What we have seen in terms of models  this time is immensely better than the last two season. Mostly all the models have done some modeling assignments so it not at all difficult to judge them. But yes, when you have a pool of models then you have to select within a similar range in terms of height, face, attitude, and walk.

Anjana Bhargava agreed with Namrata she added I have taken into consideration that the models height and body had to be closest to perfect, and she had to have a nice walk. When we look for ramp, the body language has to be perfect and in sync with the clothes, it should exude that persona on the ramp so all these factors have been kept in mind while selecting the models.

One of the contestants who was seen all excited to face the judges shared I always wanted to be a part of this glamorous industry and what would be a better opportunity then walking on WIFW. I am here to give the perfect shot and rest depends on judges, how they like it. Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing Business Divison summarized by saying The Wills Lifestyle India Fashion Week is a great platform to recognize and nurture emerging talent. It gives us great pleasure to see the enthusiastic response to the model auditions with fresh talent drawn from across the country. I am sure the new faces discovered during the auditions will go places.