Money-rates.com Changes Look, Leads Competitors in Financial Convenience

In a move designed to offset its competitors, www.Money-Rates.com recently restructured its corporate Web site to include personal finance information as a supplement to its already extensive selection of bank rate reports. The decision, according to company Web site editor Clark Schultz, was intended to place focus on quality content and minimize the amount of advertising visible to the site’s visitors.

“When people search for answers to their personal finance questions, the Internet is often the first place they go,” Schultz says. “When they get there, the last thing they want is to encounter a complicated mess of advertisements, and that’s the reason we chose to take a content-focused approach rather than an advertisement-intense approach.”

Money-Rates.com, a leading source of bank rate, finance and investment information, has been profiled in such prestigious publications as USA Today, Newsweek, and the Wall Street Journal. Unlike many of their competitors, money-rates.com gives consumers up-to-date rates on bank CDs, money market accounts, checking accounts, and savings accounts instead of gratuitous advertising.

“Do we have advertisers that contribute to our business? Of course. We don’t, however, place advertisements on our Web site in a manner that is distracting. We take pride in giving people exactly what they need -- in the area of finance, that means up-to-the-minute bank rate information in a straightforward, easy to understand manner.”

In addition to bank rate information, Money-Rates.com provides visitors with financial news and informational articles. The mix is designed to give individuals an objective look at their personal finance options without the subjective angle that many of the company’s competitors take. This, along with the fact that the company lists all FDIC-insured banks regardless of their attachment to Money-Rates.com, is a key element of consideration that company officials examined while re-designing their Web site.

“It’s so easy for financial institutions to lean toward their advertisers; to give people information that slightly favors certain institutions,” states Schultz. “In an industry such as ours, where even a half-percent on a personal investment can mean thousands of dollars gained or lost, it’s so important for people to have straightforward information.”

Money-Rates.com also provides information on international rates on their Web site, including an easy-to-use currency converter for every major market throughout the world. Credit card reporting, mortgage calculators and saving portfolios are additionally provided by the company.