Gold is a precious metal which has been sought after by men (and women) for at least 5,000 years but there is also a sting in the tail for this most sought after metal - it is extremely rare. This has led to gold becoming one of the most valuable of metals in the world and the history of mankind. It's importance has been further underlined by governments around the world using gold bullion to provide the asset-backing for the money they issued - in the times of early coinage, the value of a coin was actually the amount of gold which it contained - the stamp of the treasury or mint which issued it was a quality assurance that the coin really contained that much gold and this spread to the use of gold for other purposes, particularly jewelry and today gold is always stamped with a "hallmark".
It is this link to the financial worth of currency which creates most of the demand for gold today. Paper money is just that - paper - it is a promise that the bank or treasury department of a nation will pay that "value" which is promised on the paper (a dollar, $5, $10 or whatever). It used to be that for every $1 issued as paper, there would be $1 in gold stored at Fort Knox or the Federal Reserve Bank in New York - everyone had confidence in accepting the dollar bill simply because the US government had the gold to make sure it held its value. In depressed times, the value of "paper" would become suspect or in relative terms, the paper money would lose its value relative to other currencies or assets - investors would therefore look to put their money into other valuable assets which would not be affected by the economic recessions and gold was an obvious choice.
Traditionally, when economic hard times appear, savvy investors will turn to gold to invest in because its value increases dramatically when recession appears. The current recession is a good case in point - three years ago, gold was bought for between $300 and $400 an ounce - this year if broke the $1,000 an ounce limit and is still costing more than $900 an ounce today with recovery looming.
This is why it is a great idea to sell gold at this time - you are highly unlikely to get a better price for the gold you have if you hold onto it. Many people considering selling their old jewelry to raise some extra, much-needed cash to balance their tightening budgets cannot wish for a better time than the present to make the transaction. Investors are demanding gold and supply is very low which in turn is driving up the price of your old gold. This means when you come to make enquiries about selling it, you are very likely going to be very surprised at the price you will be offered but a word of warning - as soon as the recovery is established, the prices being offered will drop drastically and they will do so very quickly as investors holding gold unload it onto the market in order to use the cash raised to reinvest back into stocks and bonds.
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