News About Kingfisher Red Airlines

Posted: Jan 05, 2009 | Comments: 0 | Views: 331 | Bookmark and Share

Before the world knew Kingfisher as an airline in India, Kingfisher was more identifiable with the tropical bird of the same name.

Kingfisher was started by UB Group owner and Kingfisher chairman Dr. Vijay Mallya, often referred to as India’s Richard Branson. He is known for his flamboyant style and risk-taking business ideas. Kingfisher airline was launched in 2005 and the aircrafts exuded luxury and 5 star class with offerings like personal entertainment systems and gourmet meals served in Kingfisher First and Kingfisher Class, known as business and economy classes in other airlines. After the huge success of Kingfisher airlines in metro India, the company was looking to increase its airline connectivity in smaller, more regional air routes.

As a step towards this, Kingfisher announced a merger with Air Deccan in 2008, after much speculation. Air Deccan was considered to be the country’s first Low Cost Carrier that changed how people traveled all across India. Air Deccan operated on sectors like Mumbai to Coimbatore and Delhi to Guwahati. Offering airfares at par with train tickets, Air Deccan offered no frills like meals or entertainment on its aircrafts, which enabled them to price their tickets lower than anybody else. In fact, Air Deccan can be credited for forcing other airlines to drop their fares when they introduced the never-before Rs. 1 fare.

In its years of operation, Air Deccan, under the guidance of Capt. Gopinath, was hailed as truly being the common man’s airline with the catch-line “Simplify Deccan”.

After the Kingfisher - Air Deccan union, Air Deccan was rechristened to Kingfisher Red Airlines, carrying the brand of its parent company Kingfisher. Under its new name, the airline repositioned itself as a low fare airline. It has also included appetizing meals on its aircrafts. The goal was to offer travelers the Kingfisher experience on all its aircrafts irrespective of how much they paid for a ticket.

Kingfisher and Kingfisher Red Airlines (formerly Air Deccan) collectively have 81 aircrafts in their fleet that service over 60 airports within India. Some of their most popular routes include flights between Delhi and Mumbai, Bangalore and Chennai, Delhi and Goa, Kolkata and Bangalore, Hyderabad and Chennai, Agatti and Kochi and Bangalore and Tirupati. Kingfisher also operates charter flights to all routes in its network.

To add another feather in its illustrious cap, Kingfisher will begin flying international skies, commencing flights from Bangalore city to London early 2009.



(ArticlesBase SC #710344)

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