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A few tips for beating the recession

With many people feeling the effects of this drawn out recession its the best time to use morale building techniques to help your business, staff and families. Working in marketing I thought I would write 5 top tips for using Christmas hampers to your benefit. The first technique would be to use Xmas hampers to promote sales, this could be by offering them as a prize to encourage people to sign up to your mailing list. Alternatively by providing a hamper to a long term customer you are letting them know that you value there custom. If you are about to promote a certain brand its worth offering Food Hampers as a prize. As an incentive you could say that when you buy an item you will immediately be placed in the prize draw for this luxury Christmas hamper. The recession can make you to careful with rewards and offers, a luxury Christmas hamper instantly sets up a desire in people to have something nice to enjoy during the festive season. By offering people a luxury for a piece of there time or a way of keeping the dialogue open with them you can increase your sales efforts and good will at the same time. With the festive season fast approaching its also of huge benefit offering a hamper as a staff incentive. For example for the “staff member of the year” offer a luxury Christmas hamper, to show them how much you appreciate their hard work and to let the other members of staff know that hard work is rewarded. Finally a hamper is a great way of showing the people that you care about that you have brought them home a token of appreciation. A hamper works on so many levels that it is always a remembered element of any event. It is also nice as a business to be able to give people a real treat and also benefit at the same time.

 

 

David Harland

I work in SEO and love the variety the job provides me with.

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