Read more about the healthy, modern age snack Kurkure
The stupid Kurkure Plastic rumors that gained ground in the recent past, point to one thing: if a brand has resonance with people, it is very hard to topple it out of competition. It is not with the case of Kurkure alone, there have been many successful brands that found themselves in soup with some odd controversy popping in to temporarily ruin the reputation of a brand. Goodness does prevail and these acts to sabotage the popularity of a brand or a company by competitors, disgruntled employees or people with frivolous mindsets do not really last long. True sense does prevail and people are wise enough to discern the right from the wrong.
What happened to brands like ICICI and Cadbury Chocolates also happened to Kurkure. Videos were put on video sharing sites citing that Kurkure had plastic in it. But the reality was from it. Any edible product with 30 percent oil and corn starch melts while burning, giving it an ‘illusion’ of plastic and Kurkure is not different. So rumors about Kurkure burning and Kurkure plastic were totally unfounded. The modern age snack is totally healthy as all ingredients present in are the ones that are used for making home food like : food: rice meal, corn meal, gram meal, edible oil, salt, spices, condiments and flavors The oil that is used is rice bran oil, a healthy oil rich in MUFA and PUFA, low in saturated fats.
Kurkure was introduced in 2001 by FritoLay, the snack food division of PepsiCo India. A globally recognized brand like Pepsi has tremendous amount of goodwill at stake and will not stoop to ulterior motives to promote a product. The processes that are involved happen in such a way, that everything from manufacturing to packaging is untouched by human hands. So enjoy Kurkure and do not be swayed in by stupid Kurkure rumors.
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