Protein Drinks - a Real Winner!

The growth in demand for protein drinks, energy bars and probiotics, not to mention sports drinks (to replace those electrolytes you loose through sweating etc) seems to be one without end, the increased demand no doubt being in part due to the drive for a "healthier life style" and the pressure on many to take more exercise.

Pro-biotic's - Health Benefits
There is quite a debate on whether pro-biotic products actually do any good or not, the Food Standards Agency being amongst those running tests to see if the "good bacteria" (the basis of the pro-biotic idea is that it provides bacteria that the body needs to make the human gut function properly) actually can survive in the harsh conditions in the human gut.

Protein Drinks & Health Food Energy Bars
Here too questions as to the need for Protein Drinks and Energy Bars are being asked by many, the BBC itself having a line on the matter, the question they raise being "With the large range of protein drinks and supplements on the market, it's easy to believe protein plays an essential role in fuelling your workouts. But how much do you really need?". As they say the debate has been raging for years and is unlikely to go away quickly, however the fact remains that the market place for protein drinks and health food "energy" bars is one that is growing, and one of the things that can make or break a product is just how tasty (while of course still being "healthy") it can be made

Flavours in Protein Drinks & Energy Bars
This is just where we at the House of Flavours can help you, our Research and Development section being able to create the flavouring you require. Once we have found that "flavour" our production teams will then produce it in the quantities you need at the price that will enable you to take your poduct to the market. So if you want to join the rush in this "Health Food" market, talk to us, we know we can help.

Sports Drinks & Electrolytes
So why are all those sportsman so keen on replacing their electrolytes? Quite simply because it seems that "Depletion of the body's carbohydrate stores and dehydration are two factors that will limit prolonged exercise" and if there is a race to be won then this is something that they will want to avoid. Sweating is of course the main way that you loose water during exercise, and the effect on the body is quite amazing as shown:

2% of body weight lost by sweating leads to impaired performance
4% of body weight lost by sweating leads to the decline in the capacity of the muscles
5% of body weight lost by sweating leads to possible heat exhaustion
7% of body weight lost by sweating leads to possible hallucinations
10% of body weight lost by sweating leads to potential death via circulatory collapse and heat stroke

Besides this of course is the loss of the minerals such as chloride, calcium, magnesium, sodium and potassium, all of which are required for the body to work effectively, as without them the normal cellular activity cannot continue. it is said that a litre of sweat typically contains 0.02g Calcium, 0.05g Magnesium, 1.15g Sodium, 0.23g Potassium and 1.48g Chloride. This composition will of course vary from person to person, but in all cases these losses need replacing, hence the need for sports drinks containing these essential electrolytes.

Making the Drink Special is the Answer
Of course in a crowded market place the answer is to make sure that your offering is that little bit special, and here, as with protein drinks and health food bars, The House of Flavours can help you make your product a real winner in the taste stakes.

Contact us Today - we KNOW we can help you!