The announcement comes as the club announce their move into the new stadium. Peter Ridsdale, Chairman, Cardiff City FC said: "We are very proud to have entered into a partnership with such a leading brand as PUMA. Our new Technical Kit Partnership once again demonstrates the progress that has been made at Cardiff City Football Club."
The contract will see PUMA supply the Welsh club with their Technical and Replica Kit and Trainingwear for the next five seasons. Roger Harrison, PUMA UK Marketing Director comments: "We are thrilled to be embarking upon a five season Technical Kit partnership with Cardiff. This will give PUMA great exposure throughout South Wales and with great kit and good service we will be an excellent partner for the club."
Genesis Group International Ltd are PUMA's Licensee for PRO Teamsports for the UK & Ireland and the launch of the Bluebirds PUMA 09/10 Home and Away Kit sees the club join the portfolio of PUMA contracted clubs including Reading FC, Bristol City FC, Leyton Orient FC, Bath Rugby Union and England Rugby League.
Russell Thomas, Head of Sports Sponsorship, Genesis commented: "We're delighted to announce the deal with Cardiff City at such an exciting time in the Club's history. As City's Technical Kit Partner for the next five seasons, we've been working hard behind the scenes for a number of months with PUMA and the Club to produce a great quality Kit and Trainingwear range that supporters can be proud of. We look forward to the new season and the new home Kit making its first appearance at the official opening of the new stadium against Celtic on 22nd July.
"Genesis will be partnering with five Clubs in the Football League Championship in 2009/10 which, as the fourth most watched league in Europe, followed by over nine million fans, demonstrates we're delivering the right product to elite players on field and supporters in store."
The end of last year saw the launch of "The Kit Team" business, a commitment by PUMA and Genesis, to give grassroots Football in the UK and Ireland "Your Kit, Your Way". Fans that play Football themselves can now play in the same PUMA brand The Bluebirds will play in. For more information about The Kit Team visit PUMA Football news at The Kit Team
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Week 9 Monday Night Preview—Pittsburgh at Denver
By: Sports Betting | 10/11/2009A streaking Pittsburgh Steelers team in search of its fifth straight win travels to Denver for a Week 9 Monday night clash vs. the 6-1 Broncos. Online sportsbooks have the number on this game pegged at -3 for the visiting Steelers. The Over/Under line has been sitting at 40 throughout the week.
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By: Sports Betting | 10/11/2009Surprise, surprise — the Saints and Colts are in the top two spots in this week’s NFL Power Rankings. New Orleans and Indianapolis both improved to 8-0 and stay at their respective spots for the sixth week in a row.
NFL Power Rankings Week 10: Decided
By: Lorraine Perla | 10/11/2009Finally, NFL Power Rankings Week 10 are decided now. NFL Power Rankings for week 10 are finalized now. Check out full week 10 nfl power rankings
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By: Chris Ziza | 10/11/2009The Fifth Quarter is a roundup of the previous weeks top news, injury information, top fantasy football players and the best choices for the following weeks office pool picks.
Coach shrugs off Boldin’s post-game comments
By: wjx | 10/11/2009The Cardinals returned home Sunday with another road victory, the division lead and one miserable receiver. Anquan Boldin was among the team’s eight inactive players, and he said no one was “man enough” to tell him he wasn’t playing. Boldin said he found out before the game when he returned to locker room from testing his injured right ankle and found his gear had been removed from his locker.
Super Bowl Ticket Information Get Proper Super Bowl Information
By: Doug Muraski | 09/11/2009Searching for Super Bowl tickets? Be smart and do your homework you could save money.
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By: Doug Muraski | 09/11/2009Searching for Super Bowl tickets? Be smart and do your homework you could save money.
NFL Power Rankings Week 10: Dallas Rising
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CHAMPIONS - EAGLES MAKE IT 3 IN A ROW
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By: The Kit Team | 30/06/2009 | FootballLONDON, 26th June 2009. PUMA® and Genesis announce Technical Kit partnership with and Cardiff City FC for the next five seasons.
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England Rugby League Launch New PUMA Kit
By: The Kit Team | 08/04/2009 | Sports & FitnessThe PUMA® England Rugby League Kit has been released for pre-order at www.RugbyLeagueOnline.co.uk for delivery on launch day 23rd April, St. George’s Day.