Emily Yung is a franchise marketing consultant in Astreem Corporation. Astreem Corporation is a business and franchise consulting company that specializes in helping business owners to grow their business through franchise development and business matching locally and internationally. Astreem offers management consultancy, business development and marketing services.
Fave Nails was born in 2001 out of a desire to pamper customers with quality and affordable Mani and Pedi Care, and other beauty services. After establishing itself in Shaw Centre, it moved on to open a second outlet in OUB Centre in 2002 and then CityLink Mall in 2003. All this was made possible with great support from various influential women’s magazines.
From simple Mani and Pedi Care services, Fave Nails has evolved to providing complex, high margin services like Acrylic Nails, 3-dimensional Nail Art, Eyebrow Embroidery, Eyelash Extensions, Facials and Brazilian Waxing.
To achieve this, Fave Nails invested heavily in recruiting, training and retaining the right staff. To further ensure that the business runs with minimal supervision and that service quality is consistent, Fave Nails invested in a POS system and thorough Standard Operating Procedures and Training Manuals.
Today, Fave Nails is constantly looking for ways to expand its reach in the growing beauty and wellness industry.
Armed with an Accounting degree, the founder, Juat Li, first started her working life as an auditor with one of the Big Five Accounting Firms (at that time). That meant reviewing clients’ financial statements after all the action. Wanting to be at the forefront of business instead of in the back room, Juat Li tried her hand at Sales and Marketing jobs. Although they were fulfilling, she felt that she had to do more if she wanted to achieve her dream of being “financially free”.
After 6 years, with three successfully established Fave Nails shops, Juat Li has built Fave Nails into a one-stop beauty shop that customers love and are proud to patronize. With her warm and sincere approach, she has built a great team of staff.
Fave Nails is committed to being the Ultimate One-Stop Beauty Shop which customers love and a great place for employees to shine at work and to be always on the forefront of the latest beauty trends.
What’s the next step for Juat Li? To expand Fave Nails’ market share in the beauty and wellness industry through business franchise plans. Fave Nails is one of the Singapore franchise opportunities in the Singapore beauty franchise industry.
“Fave Nails is ready to share the experience through business franchise plans,” said Hsien Naidu, Director of business consulting firm, Astreem that consists of a team of franchise consultants, business consultants, branding consultants and marketing consultants. “The team at Fave nails is set to develop and share their franchise business concept with investors seeking Singapore franchise opportunities through Singapore beauty franchise for their business investments.”
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