Chad Isenberg is an antique collector. This 33-year old is based in the Midwest constantly on the road looking for antiques. He is also venturing on his own furniture business. On his free time, he can be found designing new furniture/fixtures.
As consumers look for more and more stylish and comfortable sleep products, manufacturers are also stepping up their effort in developing these products. Recently, Alliance Sleep Products announced that they have launched a new lineup, the Waterford Mattress Collection.
The said collection was unveiled at the 2008 Home Furnishings Show in Las Vegas last month. The said event is packed with new home furnishing products which have and the Waterford Collection stood out among the displays, a clear testament that Alliance has taken the right direction in the development of the new product.
The new collection is the culmination of the working relationship between Alliance and Waterford Wedgwood. The latter has been creating crystal and china products which have proven to be popular among consumers. This is the first involvement of Waterford in the creation of sleep products.
Alliance Sleep Products on the other hand has been creating sleep products for 70 years. The expertise of Alliance in the development of sleep products and the flair that Waterford has shown in their products have been put together to create this new lineup.
Laurie Tokarz, Vice President for Alliance Sleep Products believes that Waterford's entry to this industry is a good thing. "When Waterford – a brand with a centuries-old tradition of quality craftsmanship, attention to detail and beautiful creations – decides to develop a mattress, one thing is certain: the world of bedding will never be the same," said Tokarz.
"For over 200 years, customers around the world have turned to Waterford for custom-made pieces that exude sophistication, refined taste and impeccable artistry. We are honored to be able to bring such a luxurious product to consumers," added Tokarz.
Since the fight against global warming has been picking up, the new line of sleep products from Alliance Sleep has been created using natural materials. According to Alliance, the Waterford mattresses use rayon Belgium damask and New Zealand Jama wool.
Other features of the new mattresses include hypoallergenic Talalay latex. Said latex has been designed to resist the growth of mold and bacteria by not accumulating dust. This will be of great benefit to consumers who want comfortable and clean mattresses.
Lester Gribetz, Senior Vice President of Marketing for Waterford Wedgwood also showed his pleasure in working with Alliance saying: "We are thrilled to be partnering with such an esteemed manufacturer as Alliance and to bring Waterford’s hallmark blend of tradition and innovation to a new group of customers who value quality and luxury. his collection reaffirms our dedication to our brand-loyal customers and positions us for continued advancement at the forefront of the luxury market."
With Waterford's entry to the sleeping product market may be the start of the company moving in a new direction which can include development of bean bag chairs.
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