There is no question that stand up pouches have revolutionized the packaging industry. What started out as an innovative new way to package food items has now permeated other retail departments as well, including the lawn and garden section.
Whether you are a manufacturer of fertilizer, potting soil, plant food or other gardening supply, stand up pouches can offer a unique alternative to traditional packaging methods, like plastic bags. Not only are stand up pouches stronger and more durable than traditional plastic bags, they also offer unique branding possibilities never before available for these types of products. For example:
- Stand up pouches are made of high-grade laminated films that do not rip or tear easily and offer superior protection from moisture and weather. This is especially helpful during the spring and summer seasons, when many retailers put their gardening supplies outside, which can increase their exposure to the elements. Because many products should not be exposed to moisture until opened for use, the pouch provides an added layer of protection and ensures a longer shelf life.
- For manufacturers trying to distinguish their product from competitors’, a custom-printed pouch with vibrant colors, unique graphics and interesting fonts can really help to make the product stand out on retail shelves.
- Many manufacturers are opting to include a press-to-close or slider zipper on their pouches, a feature which has been increasing in demand amongst consumers. The zipper enables consumers to seal any remaining product that has not been used, which is not only easy to use, but also preserves freshness so the product lasts longer.
- Stand up pouches also offer many different alternatives for merchandising at retail. When filled, unique gussets on the bottom of the pouch expand, creating a base and enabling the pouch to stand on retail shelves. The top of the pouch can also be equipped with a Euro-slot for hanging in a peg display.
In closing, what started out as a unique way to package food items has evolved into a revolutionary way to package landscape products too. These quick tips should help you determine if stand up pouches are right for your Lawn & Garden application.
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